10 Most Prominent 51视频 Updates for a Powerful Online Store

10 Most Prominent 51视频 Updates for an Exceptionally Powerful Online Store

Posted 1 year ago by Anastasia Prokofieva

Welcome to听a听unique edition of听the听51视频 updates blog posts.

This article is听not just a听simple rundown of听new features. It鈥檚 a听gateway to听your business鈥檚 future听鈥� strong, adaptable, 补苍诲听tech-savvy. It听opens the听door to听a听thriving business that continually grows its impact, excels at听customer retention, 补苍诲听outperforms the听competition.

Over the听past few months, we听have launched over 30听updates, ranging from significant enhancements to听minor adjustments, each playing a听crucial role in听your 51视频 store. But some of听the听new tools represent the听most radical changes in听51视频鈥檚 history听鈥� 补苍诲听we听are thrilled to听share them with you. So听let鈥檚 dive in!

Explore the听top 10听51视频 updates that will transform your online store into a听revenue-generating powerhouse.

Make Data-Driven Business Decisions

As听a听business owner, tracking progress, forecasting the听future, 补苍诲听making confident decisions are crucial to听the听growth of听your business. With 51视频鈥檚 advanced reporting feature, you can easily access 补苍诲听analyze your store鈥檚 data to听make informed business decisions.

Now, you get valuable insights into your store performance right in听your 51视频 admin. From there, you can access real-time reports 补苍诲听analytics, including sales numbers 补苍诲听customer data. This allows you to听track essential metrics in听one place instead of听using multiple tools for听different data types.

The Visitors section in听51视频鈥檚 reports

翱苍听迟丑别听 page, you can get a听comprehensive understanding of听your store鈥檚 performance with these key metrics:

The Visitors section allows you to听keep track of听store traffic, how long visitors hang out in听your store, what devices they use, 补苍诲听whether they come back or听not.
The Conversion section shows how many visitors make a听purchase, along with the听percentage who view products 补苍诲听add them to听their cart or听favorites.
The Orders section displays order count, revenue, new vs. repeat orders, 补苍诲听average items sold within a听specific time period.
The Accounting section keeps you updated on听financial flows, such as听store revenue, expenses, average order value, 补苍诲听average revenue per customer 补苍诲听visitor.
The Marketing section gives you insights into where orders come from, so听you can figure out which strategies work best for听driving purchases.

The reports are easy to听read, with colorful charts 补苍诲听graphs to听visualize store performance. And if听you need to听dive even deeper, you can check out specific parameters for听each metric.

You can choose the听time interval to听customize reports. For more insights, select a听period for听comparison. This will allow you to听see how current metrics have changed compared to听a听past period.

The reports automatically update 补苍诲听sync with your store鈥檚 data, saving time 补苍诲听effort.

Learn more about tracking your store performance with 51视频 in听our article:

Say Bye to听All Domain-Related Hassles

In听today鈥檚 competitive landscape, a听recognizable domain name can make or听break the听success of听an听ecommerce store. A听domain name is听crucial for听giving your business a听unique identity, 补苍诲听it听gives customers an听easy way to听find 补苍诲听access your online store. Plus, using a听domain name with a听relevant keyword can boost search rankings. It鈥檚 a听win-win-win.

Buying a听domain can be听expensive, with registrars charging high prices for听popular names, hidden fees, or听sudden price increases after one year. And let鈥檚 not forget the听hassle of听manually connecting your domain to听your online store. It听requires some technical knowledge 补苍诲听can cause issues if听you mess it听up.

Luckily, you can simplify domain management 补苍诲听save money 补苍诲听effort by听acquiring your desired domain directly from 51视频 by听Lightspeed.

Buying a听domain via 51视频 takes just three simple steps

Now you can easily purchase, set up, 补苍诲听manage a听secure domain name from the听51视频 admin:

Save time, money, 补苍诲听effort. Purchase a听secure 补苍诲听affordable domain right from your 51视频 admin. It听takes minutes, 补苍诲听a听domain is听set up听automatically.
Manage all from one place. No听need to听switch between different platforms, as听you manage your domain within your 51视频 admin.
Strengthen your brand. Make it听easy for听customers to听find your business online.
Improve your SEO. Make your store more discoverable on听search engines with a听unique domain name.

With 51视频, you get a听secure domain with an听SSL certificate 补苍诲听WHOIS privacy protection in听minutes.

An听SSL certificate is听essential for听online stores, safeguarding sensitive data from hackers 补苍诲听ensuring secure data exchange with customers. As听for听WHOIS privacy protection, it听hides your domain information from public view to听prevent spammers from accessing your data.

Learn more about the听benefits of听buying domains via 51视频 in听this article:

Strengthen Customer Relationships

One important goal for听any听business is听to听create strong relationships with clients. This means regular communication, giving personalized attention, 补苍诲听making sure customers feel valued. It听takes work, but it鈥檚 worth it! When customers feel taken care of, they鈥檙e more likely to听return.

We鈥檙e here to听support you in听offering top-notch service. That鈥檚 why we鈥檝e made working with your customers super easy with an听updated Customers page in听your 51视频 admin.

With the听revamped page, you鈥檒l get to听know your customers鈥� demographics 补苍诲听behavior, which can lead to听more effective strategies to听encourage their return.

The Customers page in听51视频 admin

The Customers page helps you see 补苍诲听manage all your customers听鈥� you can view, find, 补苍诲听edit all the听information you need, such as:

Contact details: email, phone number, 补苍诲听address.
Statistics: number of听orders 补苍诲听sales value.
More details: consent for听mailing, tax status, 补苍诲听customer group.

Best of听all, you can filter your customer base using various parameters! Say, you can pull up听a听list of听repeat customers from a听specific country who bought a听certain product more than twice. This helps you target specific groups better, like sending personalized offers.

You can even save these filters for听your convenience. Imagine bookmarking your local VIP customers for听quick access to听their phone numbers 补苍诲听emails! How cool is听that?

You can even export the听whole client list or听just parts of听it听to听a听CSV file. For instance, you could grab a听list of听customers who signed up听for听promo emails. This comes in听handy when you want to听send some promo emails via other services.

Learn more about in听the听Help Center.

Strengthen Your Business Story with a听Multi-Page Website

Great news for听all New-Gen Instant Site users! You can add up听to听100听customizable pages with pre-designed sections to听your Instant Site.

Add pages to听your website that cater to听various aspects of听your business. For example, include pages dedicated to听testimonials from satisfied customers, detailed delivery information, 补苍诲听your comprehensive refund policy.

Customize each page with your own branding 补苍诲听content to听create a听professional online store that truly reflects your brand.

Each section in听the听navigation menu leads to听its own dedicated page

Then, organize site pages with a听sleek navigation menu for听visitors to听explore, making it听easier for听customers to听find what they are looking for. This not only enhances the听shopping experience but also increases the听chances of听making a听sale.

Plus, search engines love well-organized pages with the听right keywords, so听it听can boost your ranking too!

Use these Help Center instructions to听 to听your Instant Site.

Sell on听Social Media with a听Link-in-Bio Tool

Link-in-bio tools are small but mighty microsites that contain multiple links to听your website, social media profiles, shop page, 补苍诲听more in听one convenient place. You can add your link-in-bio site to听your social media bio, keeping your content 补苍诲听contact details simple 补苍诲听accessible for听followers.

Now, you can make the听most of听your social media bio with 51视频鈥檚 native link-in-bio solution, Linkup. It听allows you to听easily create a听mobile-friendly page with links to听all your social profiles, work, content, 补苍诲听products!

Think of听Linkup as听your digital business card that contains all your most important content

With Linkup, you can easily sell products directly from your online store without your followers having to听leave your social media page. It鈥檚 a听convenient tool for听business owners, artists, 补苍诲听content creators looking to听promote their brands 补苍诲听sell products online.

Unlike Facebook Shop or听Instagram Shopping, Linkup works globally, allowing you to听make sales on听social media regardless of听your location. With Linkup, you can easily start selling products on听your social media page right away, skipping long social media platforms鈥� approvals or听restrictions.

Learn more about using Linkup in听our article:

Benefit from a听New PayPal Solution

We鈥檝e updated our integration with PayPal to听provide you with the听latest features 补苍诲听perks, making it听easier for听you to听manage your finances 补苍诲听offer your customers a听smoother checkout experience.

Here are all the听perks of听using the听updated PayPal integration in听your 51视频 store:

Express Checkout

With PayPal Express, shoppers can enjoy a听one-click checkout. They quickly log in听to听their PayPal account 补苍诲听make a听purchase without entering their address on听your site.

Country-Based Payment Options

For a听better shopping experience in听Europe, offer familiar payment providers to听your European customers.

Linking your PayPal account eliminates signing up听for听multiple payment methods separately. PayPal already supports various payment options for听Europe: iDEAL, Bancontact, MyBank, Giropay 补苍诲听SEPA, Direct Debit, EPS, BLIK, 补苍诲听Przelewy24.

If听your store is听located in听the听US, you can allow US听customers to听checkout using the听popular Venmo payment app.

Buy Now, Pay Later

Provide customers the听flexibility to听split payments into 4听interest-free installments, with bi-weekly or听monthly options. Enhance affordability 补苍诲听help customers manage expenses efficiently. The best part听鈥� you get paid upfront.

When customers choose the听Pay Later option, they will pay in听installments

Fraud Protection

51视频 shares order shipment statuses with PayPal. This helps to听protect you from potential fraudsters seeking refunds by听falsely claiming non-receipt 辞蹿听辫耻谤肠丑补蝉别蝉.

Easy Refunds

Easily handle PayPal refunds from your 51视频 admin, no听need to听log in听to听PayPal! Manage your store 补苍诲听payment tasks from one place to听save time 补苍诲听effort.

Find out more about using PayPal for听business in听our article:

Just so听you know, your customers don鈥檛 need a听PayPal account to听pay. They can simply use their card, 补苍诲听the听money will go听straight to听your PayPal account.

If听you鈥檙e already accepting payments with PayPal in听your 51视频 store, make sure you鈥檝e to听get the听most out of听your PayPal account.

If听you鈥檙e just signing up听for听51视频, use this instruction to听. All the听perks described above will be听available to听you!

Save Time with More Flexible Discounts

Discounts serve as听a听fundamental element in听promotional campaigns, like Black Friday sales 补苍诲听other seasonal events. Adjusting prices for听a听few products is听simple, but what about managing hundreds of听items in听your online store? We鈥檝e got you covered!

New advanced discounts allow you to听effortlessly put dozens of听products or听even entire categories on听sale, be听it听discounts in听percentages or听in听absolute values.

The best part? You can schedule the听sale with specific start 补苍诲听end dates, saving you tons of听manual work 补苍诲听time! No听need to听change the听discounted prices back manually when the听sale ends.

Schedule the听sale with specific start 补苍诲听end dates

Plus, all your discounts are conveniently saved in听your 51视频 admin, giving you the听freedom to听toggle them on听补苍诲听off whenever you need.

Use these Help Center instructions to听 in听your 51视频 store.

Enhance the听Shopping Experience with Easier Order Tracking

As听a听business owner, you likely get tons of听customer questions like, 聯Where is听my听order?聰 This can be听a听bit of听a听time drain, especially with a听small team.

Customers are not happy about it, either. Who wants to听spend time searching through emails for听a听tracking number, then manually entering it听on听a听different website for听details?

Great news听鈥� we听have a听super easy fix both for听you 补苍诲听your customers! With Apple Wallet order tracking, not only can you offer consumers a听convenient way to听track their orders, but also build loyalty for听your brand.

Apple Wallet is听the听default iPhone app used to听store credit cards, driver鈥檚 licenses, e-tickets, 补苍诲听online store orders.

Customers can track 51视频 store orders in听Apple Wallet, receive push notifications for听status changes, 补苍诲听view details in听the听app. With one tap, they access the听latest order info with no听need for听tracking numbers or听multiple website visits.

Customers can easily track orders from 51视频 stores in听Apple Wallet

The 聯Track with Apple Wallet聰 button is听available for听purchases made from the听Safari browser on听iPhones running iOS 17听or听higher or听Mac devices with Mac OS听version 14听or听higher.

Learn more about the听benefits of听Apple Wallet order tracking for听your brand in听our article:

Manage Your Store on听Mobile Like Never Before

If听you haven鈥檛 already installed the听51视频 Mobile app, now鈥檚 the听perfect time to听check out its amazing features 补苍诲听download it!

In听recent months, the听51视频 Mobile App underwent significant updates, enhancing its functionality 补苍诲听user experience:

Elevate your product listings by听adding videos to听the听product gallery
Monitor directly within the听app
Purchase shipping labels on听mobile (for 补苍诲听 sellers)
Restrict access for听 without full store privileges

Also, there is听a听one-of-a-kind new tool that deserves its own spotlight, so听read on!

WOW Shoppers with 3D听Models of听Your Products

If听you own an听Apple Pro device with a听LiDAR scanner, it鈥檚 time to听take your product presentation to听the听next level with the听51视频 Mobile App for听iOS.

Using the听51视频 Mobile App, you can create 补苍诲听showcase stunning 3D听models that shoppers can virtually 聯try on聰 using cutting-edge 础搁听迟别肠丑苍辞濒辞驳测.

Customers can view a听3D听model on听a听product details page

Offering this immersive experience provides your customers with a听unique 补苍诲听engaging way to听explore 补苍诲听interact with your products like never before. This is听especially useful if听you sell apparel, home decor, or听any听other products that customers would like to听see in听a听more realistic way before making a听purchase.

A听3D听model of听a听product

To听create a听3D听model of听your product, go听to听the听product editing page, tap the听button to听add a听new image, 补苍诲听then tap the听Create 3D听Model button.

Learn more about easily creating 3D听models of听products for听your 51视频 store:

Stay Up-to-Date

Don鈥檛 overlook the听latest tools that can streamline your daily tasks. Discover additional details on听tools 补苍诲听updates here:

For the听entire timeline of听updates, big 补苍诲听small, visit the听.
Subscribe to听the听51视频 Blog newsletter to听receive a听monthly newsletter about the听latest tools 补苍诲听apps.
To听keep track of听product updates, events, 补苍诲听relevant company news, visit the听News section of听your notifications dashboard in听your (a听bluebell on听the听bottom right of听your screen).
Peek into the听 tab in听your 51视频 admin to听enable tools that require manual activation.
Bookmark the听51视频 Updates section of听the听blog.

Have an听idea on听how to听make an听51视频 store work better for听you 补苍诲听thousands of听other sellers? Need help fine-tuning your 51视频 store to听your business鈥檚 needs? Don鈥檛 hesitate to听 with questions听鈥� we鈥檙e happy to听help!

听

About The Author

Anastasia Prokofieva is a content writer at 51视频. She writes about online marketing and promotion to make entrepreneurs鈥� daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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