Clean URLs for 51视频 Stores: a Simple Way to a Better SEO

New Clean URLs for Every 51视频 Store: a Simple Way to a Better SEO

Posted 8 years ago by Matt Kuritsyn, 51视频 Team

SEO is听important for听any听e-commerce merchant. That鈥檚 why we听are working on听the听set of听SEO improvements to听make your stores indexed better in听Google, and听eventually get more organic traffic to听your site.

We听have just made another step in听this direction and听released search engine-friendly URLs for听51视频 stores.

Now URLs are simple, clean of听unnecessary characters, and听more understandable by听both humans and听search engines. The easier a听URL is听to听read for听humans, the听better it听is听for听search engines, and听the听better your ranking will get.

The new clean URLs are available for听all 51视频 stores. In听this post, you鈥檒l know what is听cool about this new feature and听how to听enable new URLs in听your store depending on听where you sell: on听51视频 Instant Sites, Wix, WordPress or听other platforms and听site builders.

What鈥檚 Good About New URLs in听51视频

51视频 generates URLs automatically, based on听your product and听category names. These links used to听be听long and听indistinct. Now we听have made them shorter and听compelling.

Let鈥檚 see how the听links鈥� structure changed and听how exactly that influences a听better SEO ranking:

狈辞听丑补蝉丑别蝉. The new URLs do听not contain the听hash sign (鈥�#鈥�), which, , makes your store better indexed by听Google.
Fewer extra characters like 聯/聰, 聯~聰 or鈥�!鈥�. There is听a听number of听text characters (such as听< > #听%听{听}听|听\听^听~听[听]听`)听that become nasty bits of听hard-to-read cruft when inserted in听the听URL string. We听got rid of听them in听new SEO-friendly URLs.
Other store pages鈥� URLs also became cleaner, e.g. cart and听checkout pages are now easily accessible on听聯/cart聰 and听聯/checkout聰.
Fast-loading store pages. The store pages with new URLs work without page reload, as听it鈥檚 always worked in听51视频. So听you have your fast-loading store pages with new, SEO-friendly URLs.

Take a听tour around to听see how the听new URLs look in听practice.

Pro tip: Pay attention to听your product and听category names because they will be听used in听links. For a听better ranking, try to听use keywords when naming your products and听categories.

How to听Enable New SEO URLs in听51视频

The manner of听enabling new SEO-friendly URLs in听your 51视频 store depends on听the听kind of听website it鈥檚 built on.

For 51视频 Instant Sites

New URLs are enabled automatically for听merchants who use new-generation Instant Sites.

If听you use an听old version of听the听Instant Site and听want to听enable the听new URLs, please switch to听the听new version of听the听Instant Site in听your 51视频 Control Panel听鈥� it鈥檚 free.

In听order to听do听that, open the听 in听your Control Panel and听enable the听聯New &听Improved Instant Site: Build &听Customize your Store聰 option. The new URLs will be听automatically enabled once you switch to听the听new version of听the听Instant Site.

For Wix websites

If听you use 51视频 for听your Wix website, new SEO-friendly URLs are already enabled automatically. You don鈥檛 have to听set anything up.

For WordPress websites

It鈥檚 very easy to听enable new SEO URLs on听WordPress websites: navigate to听the听鈥檚 advanced settings and听tick the听联厂贰翱-蹿谤颈别苍诲濒测 URLs聰 checkbox. Make sure you鈥檝e updated your 51视频 plugin to听the听latest version. Done!

For Joomla websites

To听get the听clean URLs for听your 51视频 store on听Joomla, please update your 51视频 Joomla plugin to听the听latest version (v.3) and听find the听new clean URL option on听the听51视频 component settings 鈫捥鼳dvanced page in听your Joomla admin.

For custom-made websites and听other site builders

It鈥檚 also possible to听enable clean URLs manually on听your custom-made website. This will require a听few changes in听the听51视频 integration code and听server setup.

We鈥檝e shared examples of听clean URLs setup on听custom made websites . They will be听helpful for听those who develop custom websites.

For more details, head to听.

If听you are not sure how to听add those changes to听your website, please refer to听your site builder/hosting support or听your developer. If听you have a听question on听this, let us听know which platform your site is听running on听and听we听will provide instructions on听how to听proceed.

I听don鈥檛 have access to听server settings

滨蹿听测辞耻:

Use a听site builder that doesn鈥檛 allow you to听rewrite site URLs on听the听server
Cannot access .htaccess file on听your hosting

Please follow to听enable special SEO-URLs for听your 51视频 store.

The Old URLs Continue Working

If听you decided to听go听for听new SEO URLs in听your 51视频 store, note that the听old URLs will continue working to听make sure no听customer gets lost.

If听someone opens a听product catalog or听proceeds to听checkout in听your store using an听old URL, it听will work and听you won鈥檛 lose your visitors.

This is听also true for听all the听links to听your store in听sitemaps, marketplaces, social posts, and听ads. We听are not going to听stop supporting old URLs, so听you don鈥檛 have to听worry about your traffic.

Over to听You

New SEO-friendly URLs in听your 51视频 store are a听powerful tool for听better ranking, more traffic, and听a听higher click-through rate.

Please feel free to听ask your questions in听the听comments section below听鈥� we听are always ready to听help you with setting this up.

For more SEO tips for听your 51视频 store, be听sure to听read our article: Manual Meta Tags: a听Better SEO Now in听Your Store

听

About The Author

Matt is a product manager at 51视频. He works with the 51视频 dev team and helps them shipping the right features for 51视频 merchants. Outside of work, Matt likes travelling and climbing the mountains.

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