Reviews andÌýcomments onÌýyour product page can beÌýsales boosters orÌýkillers, depending onÌýhow you manage them.
read online reviews before buying anything. Moreover, having reviews onÌýyour website . That information might make you think that aÌýcomments section isÌýaÌýmust forÌýevery store.
That isÌýtrue ifÌýyou have aÌýseparate page forÌýcustomer feedback, but ifÌýyou are planning toÌýrush toÌýadd comments toÌýevery product pageÌý— think again.
How toÌýWork With Comments
Time toÌýbeÌýstraightforward: ifÌýyou have fewer than 1,000Ìývisitors per day, then doÌýnot add aÌýcomments section toÌýyour product page.
IfÌýyou do, itÌýwill remain empty onÌýtheÌýmajority ofÌýyour pages. Moreover, “0Ìýcomments” orÌý“Be theÌýfirst toÌýcomment” looks depressing andÌýcan make your visitors think that nobody isÌýinterested inÌýyour product.
- IfÌýyou are sure you need aÌýcomments section, here are aÌýfew rules toÌýfollow.
- Place one orÌýtwo comments onÌýevery product page toÌýmake them look more friendly.
- Don’t write theÌýcomments yourself or, even worse, hire aÌýcopywriter toÌýdoÌýit. Just ask your friends, relatives, orÌýclients who actually tried your product.
- IfÌýyou sell aÌýcomplicated product, such asÌýelectronics, you can invite geeks andÌýexperts from theÌýnet toÌýreview it.
- Make sure you reply toÌýevery critic who leaves feedback inÌýyour comments section.
SoÌýyou’ve got your first comments, either from friends orÌýfrom strangers. Friends are likely toÌýleave good feedback, but strangers are differentÌý— you’ll never know ifÌýthere’s aÌýtroll hiding behind aÌýsmiling avatar.
But you don’t want toÌýcollect only positive reviews andÌýsend theÌýothers toÌýyour trash folder. What you want isÌýhonest feedbackÌý— trust online reviews asÌýmuch asÌýaÌýpersonal recommendation. Your customers won’t beÌýhappy toÌýdiscover that theÌýreviews exaggerated your product’s qualities.
You will have toÌýinvest some time toÌýkeep your comments section alive. IfÌýtheÌýlatest comment onÌýtheÌýthread isÌýdated several months ago, visitors will automatically think your store isÌýnoÌýlonger inÌýcompetition.
InÌýorder toÌýstimulate your customers, ask them toÌýleave reviews. Offer discounts inÌýexchange forÌýfeedback andÌýsend newsletters with theÌýrequest toÌýshare impressions.
IfÌýyou find that there’s not enough time toÌýanswer all theÌýcomments, it’s better toÌýdisable them completely.
Read also: 4ÌýWays toÌýUse Social Proof onÌýYour Online Store
4ÌýComment Types That Work Best
ItÌýwill beÌýeasier toÌýask forÌýcomments ifÌýyou know what you need toÌýmake them function asÌýsocial proof. We’ll look into four comment types that look persuasive andÌýare definitely worth your replies.
Order Questions
Sometimes, customers ask straight about theÌýorder details, forÌýexample when theÌýproduct will beÌýinÌýstock, what colors are available ifÌýitÌýisÌýpossible toÌýmake aÌýcustom order. These are your #1Ìýpriority toÌýanswer.
Reviews byÌýExperienced Users
IfÌýtheÌýreview contains helpful advice onÌýhow toÌýuse theÌýproduct, it’s your lucky day. You can learn from such comments andÌýdiscover theÌýpitfalls ofÌýwhat you sell.
It’s even better toÌýsave such comments inÌýaÌýseparate file orÌýGoogle Doc toÌýturn toÌýthem later, when you’ll beÌýrefilling your inventory.
Amazon.com
Negative Feedback
DoÌýyou get anÌýunpleasant feeling inÌýyour stomach when somebody tells you your product isÌýnot what they expected, orÌýargues with you because ofÌýyour late reply?
You shouldn’t, nor should you ignore them. Negative feedback isÌýyour chance toÌýshow customers how excellent your service is. Never ever argue backÌý— instead, start with aÌý“Sorry” andÌýpromise toÌýresolve theÌýissue asap.
This will make theÌýviewers feel safeÌý— they’ll see that you are ready toÌýhelp inÌýcase ofÌýanÌýerror, soÌýthere isÌýnoÌýneed toÌýdelete these comments after theÌýissue isÌýresolved.
Amazon.com
Read also: How ToÌýProvide Excellent Customer Service: Advice From
Questions About Accessories
Comments orÌýreviews about accessories that are compatible with your product are preciousÌý— they give your customers theÌýidea that they should also buy related goods.
How toÌýAdd Product Comments toÌýYour 51ÊÓƵ Store
There are four ways toÌýlet customers leave their questions andÌýimpressions about your product:
- Helpful Crowd helps you toÌýget more customer reviews.
- The Disqus comments widget lets customers ask questions, leave reviews, andÌýtalk about your products onÌýtheÌýmost popular commenting platform.
- let your customers leave reviews from their Facebook account.
How Comments Help toÌýGrow Your Business
Reviews are unique andÌýconstantly updated content that isÌýimportant toÌýsearch engines andÌýranking sites, created with little orÌýnoÌýintervention. Having comments onÌýyour product page increases theÌýchances that they will beÌýshown asÌýtheÌýresults forÌý“/Ìýproduct name /Ìýfeedback” requests inÌýGoogle.
IfÌýyou want toÌýget more user feedback, facilitate theÌýprocess asÌýmuch asÌýpossible: allow aÌýquick registration (e.g. through aÌýFacebook account) andÌýprovide aÌýconvenient form forÌýentering theÌýtext, keeping inÌýmind that customers leave comments not only from computers but also from smartphones.
Ìý
- 4ÌýWays toÌýUse Social Proof onÌýYour Online Store
- 4ÌýTypes ofÌýProduct Comments You Should Never Ignore
- Drive Sales byÌýAdding Product Reviews onÌýYour Website inÌýaÌýClick
- How toÌýCollect Customer Feedback andÌýUse ItÌýtoÌýBuild Trust
- The Best Rating, Testimonials andÌýReview Tools forÌýEcommerce
- The Best Ways toÌýGet Quality Product Reviews
- How ToÌýGet Your Product OnÌýThe Product Review Blog
- Why Customer Testimonials Are Your Ecommerce Superpower