10 Best Rating and Review Tools for Online Stores

Posted 1 year ago by Max Komonov

In听an听era where purchase decisions are heavily influenced by听online reviews, having a听strong online reputation and听lots of听positive customer testimonials is听essential for听any听ecommerce store.

Studies have shown that 87% of听consumers say online , and听84% from friends or听family.

With this in听mind, it听is听crucial for听you, as听a听store owner, to听be听able to听collect and听display customer reviews effectively.

In听this comprehensive guide, we鈥檒l discuss how to听get customers to听leave reviews and听share our recommendations for听the听best customer review sites and听tools at听your disposal.

Why Use a听Customer Review Tool for听Your Online Store

Do听you ever wonder what percentage of听customers leave reviews? 52% of听global internet users aged 25-34听. So, it鈥檚 only natural that customer reviews have become an听essential part of听the听online shopping experience.

By听reading reviews, customers gather valuable insights, allowing them to听make informed decisions about the听products they wish to听purchase.

Customer reviews not only help your potential buyers in听making decisions, but they鈥檙e also instrumental in听building trust and听confidence in听your store, which ultimately results in听higher sales and听conversions.

Percentage of听global internet users who post reviews online (Source: )

Plus, as听an听online store owner, reviews are helpful for听you, too. You can implement customers鈥� feedback to听optimize your products and听services and听improve the听overall shopping experience.

Moreover, your ability to听reply to听negative consumer feedback would imply that you can be听trusted, and听ultimately, providing solutions to听numerous customer concerns will give you extra positive reviews.

Many store owners wonder how to听ask a听customer for听a听review. Well, many consumers are willing to听provide feedback after they have been asked to听do听so听via email or听after they have purchased your product. Thus, it听is听a听great idea to听strive to听increase the听number of听reviews on听your products.

However, collecting customer reviews manually can be听a听time-consuming and听tedious task. This is听where customer review tools come in听鈥� to听make your life easier and听help you take control of听your online reputation.

You鈥檒l need ecommerce review software or听tools in听order to听maximize the听reviews for听your online store. Specifically, what these tools do听is听that they help you stay organized and听manage your reviews effectively. After all, you are very likely to听find tracking and听responding to听reviews more challenging as听your store grows.

So, using review software or听tools offers various benefits for听your online store. These include:

Efficient review collection: Automate the听process of听collecting reviews via email, SMS, or听other channels, allowing you to听gather more customer feedback effectively.
Streamlined review management: Easily respond to听customer feedback and听address any听negative reviews, enhancing your store鈥檚 reputation and听demonstrating excellent customer service.
Customizable display options: Showcase your customer reviews attractively on听your website or听product pages, boosting your store鈥檚 credibility and听overall appeal.
Insightful analytics: Track the听performance of听your product ratings, testimonials, and听overall review trends to听help optimize your marketing strategy and听product offerings.

You can ensure that nothing slips between the听cracks and听maintain your credibility by听investing in听a听reliable ecommerce review tool.

Essential Features of听Ecommerce Review Tools

So, what should you look for听in听a听good customer review tool? Here are the听essential features to听consider:

The most important part of听these tools is听that they simplify the听collection and听management of听reviews. They offer automated reviews, so听you can avoid having to听reach out to听each customer manually.

Some tools offer rewards or听incentives for听customers who leave reviews, making it听more likely for听them to听do听so. If听you鈥檙e not sure how to听get customers to听leave reviews, incentives like discounts on听the听next purchase might help a听lot.

By听the听way, if听you use 51视频 by听Lightspeed for听your online store, you can enable automated review requests via email in听a听single click听鈥� and听offer a听discount as听an听incentive if听you want to.

An听example of听an听automated review request you can set up听in听your 51视频 store

Additionally, 51视频 users can beautifully display collected reviews on听their sites with Customer Testimonials blocks for听Instant Site. With 51视频, you can also , which eliminates the听need for听a听third-party platform.

There are different types of听customer review blocks for听your 51视频 store

Since customers can leave reviews on听different online platforms, you might want to听try a听tool that integrates with platforms like Google, Facebook, and听Yelp, allowing you to听collect reviews from various sources.

Ecommerce review tools can also provide advanced features, including Google SEO-rich snippets, multilingual support, the听ability to听showcase video and听photo reviews, and听multiple publishing options.

Best Customer Review and听Rating Tools for听Online Stores

To听help you enhance your online store鈥檚 reputation and听leverage these benefits mentioned, we鈥檝e rounded up听some of听the听top customer review tools available:

HelpfulCrowd

HelpfulCrowd is听an听all-in-one customer review and听loyalty platform designed for听online stores. With features like automated review collection, customizable display options, and听insightful analytics, it鈥檚 a听comprehensive solution for听collecting, managing, and听leveraging customer reviews.

HelpfulCrowd offers a听range of听features to听enhance your product reviews. With Google-friendly SEO snippets, Q&A sections, video reviews, and听automatic translation in听over 27听languages, they鈥檝e got you covered. It听also connects with Facebook and听Google reviews.

HelpfulCrowd seamlessly integrates with your 51视频 store, so听you can easily set up听and听manage customer reviews without any听hassle.

TargetBay

TargetBay is听a听customer engagement platform that offers reviews, ratings, and听testimonial solutions for听online stores. With features like automated review requests, customizable templates, forums, and听QA听sections, it鈥檚 an听excellent tool to听manage your reviews effectively and听boost your store鈥檚 reputation.

TargetBay also offers a听visual product reviews feature where customers can upload photos of听their purchased products alongside their feedback. It听also lets you moderate reviews to听stop spammers and听showcase only genuine user-generated content.

All content generated is听indexable by听Google; it听helps improve your organic ranking and听customer engagement.

TargetBay also integrates with 51视频 stores, so听you can easily set it听up听and听start collecting customer reviews.

Automated Customer Reviews

Automated Customer Reviews sends a听post-purchase survey email to听every customer, allowing customization of听the听email template and听offering discount coupons. Satisfied customers are redirected to听a听review site of听choice, while unsatisfied shoppers are directed to听a听custom feedback form. This way, they can contact you directly for听quick issue resolution and听to听avoid negative site reviews.

Apart from the听most common review sites like Facebook, Google Reviews, or听Yelp, the听Automated Customer Reviews app enables you to听integrate additional review sites where your satisfied customers can be听directed.

The app also integrates with 51视频 stores and听automates the听review management process. It鈥檚 a听simple and听effective way to听collect customer reviews and听improve your store鈥檚 reputation.

Trustami

Trustami provides an听innovative service that consolidates all ratings and听reviews in听one place, showcasing your trustworthiness and听boosting sales.

Trustami collects, analyzes, and听presents users鈥� distributed social media/web data in听a听standardized and听user-friendly format. This way, shoppers can easily see all of听your great ratings from various platforms in听one place, making it听easier to听trust and听make a听purchase.

Trustami also integrates with 51视频 stores, allowing you to听showcase collected ratings on听your website.

Yotpo

Yotpo is听a听review tool specifically for听generating reviews. With Yotpo, you can send your customers automated emails after they make a听purchase. And this can be听for听review purposes as听well as听to听upsell your products.

In听addition, Yotpo has customizable widgets that you can include anywhere on听the听website. The widgets comprise trustable and听profound information about the听reviewer, with which you can ask the听buyers important questions that can help them make a听decision.

Originally designed as听a听review app, it听now offers users a听variety of听features for听loyalty rewards, user-generated content, and听SMS marketing. With artificial intelligence, the听app can collect reviews seamlessly and听display them on听your website and听other social media sites such as听Google and听Facebook.

Trustpilot

Trustpilot is听a听popular review software that can foster customers鈥� trust. Trustpilot helps users take certain actions, such as听uploading mailing lists and听sending out email invites for听review, among others. These reviews are sent to听Bing or听Google. With Trustpilot, you can check or听track the听progress of听customers鈥� reviews and听respond to听their assessments.

Trustpilot鈥檚 free tier offers review management and听reporting, while the听paid plans include additional features such as听customized review requests, Google seller ratings, and听on-site widgets.

Stamped.io

Stamped.io is听a听versatile tool to听collect and听showcase user-generated content ranging from photos to听video reviews.

If听you seek to听integrate your reviews with a听loyalty program, this software is听for听you. It听offers a听points and听rewards system, referral program functionality, and听a听VIP program. The tool is听vastly responsive, offering a听wide range of听features that both small-sized and听large-sized stores can use.

Stamped.io features custom review forms, localization with more than 20听languages, product review incentives, Google SEO-rich snippets, creation of听ads or听push reviews to听social media, and听collection of听reviews by听messenger, SMS, or听email. Stamped.io offers Basic and听Business plans whose prices vary based on听the听number of听orders. Established stores can contact them for听custom pricing.

Junip

Junip is听a听review tool for听ecommerce, precisely a听scalable review platform that allows ecommerce stores to听collect limitless text, video, and听photo requests. The app is听user-friendly and听simple to听set up, and听it听can be听used on听the听website within review request forms to听reflect your branding as听an听online store.

Another fascinating thing about Junip is听that it听integrates with Google Shopping and听marketing apps, including Omnisend, Postscript, Drip, and听Klaviyo.

eDesk Feedback

This is听a听multichannel review tool. You can use eDesk Feedback to听ask customers for听feedback on听your Amazon or听eBay stores, on听Trustpilot, Google, and听many more. It听primarily helps to听conduct emailing and听request product reviews conveniently. This can be听triggered by听events carried out by听the听customers, ranging from leaving a听positive order review to听receiving the听product, among others.

Users also have full control of听why, what, and听when to听email the听customer. It听is听among the听best review tools for听ecommerce because it听makes it听easy to听automate your customer review requests.

Bazaarvoice

Bazaarvoice is听a听popular customer review and听rating software. It听allows brands and听retailers to听collect and听display several types of听user-generated content on听their ecommerce websites.

Apart from showing and听displaying ratings, consumer reviews, questions, and听answers, Bazaarvoice also helps manage other types of听user-generated content, such as听social content, sampling, creator, and听influencer marketing.

Best Practices for听Managing Customer Reviews

Now that we鈥檝e discussed some of听the听most popular customer review tools, let鈥檚 go听over some best practices for听using them effectively.

If听you鈥檙e not sure how to听respond to听customer reviews, the听first step is听to听establish a听process for听responding to听both positive and听negative reviews. This shows that you value customer feedback and听are actively engaged in听improving your business.

Additionally, make sure to听monitor and听track your reviews regularly. This will help you identify any听recurring issues or听areas where you can improve.

It鈥檚 also important to听cover a听variety of听review sites, as听customers may have different preferences for听where they leave reviews. By听using a听review management tool, you can make sure to听cover all the听major platforms and听collect reviews from multiple sources.

Finally, don鈥檛 be听afraid to听ask for听reviews! After all, happy customers are more likely to听leave positive reviews if听they are asked to. Use email marketing or听social media to听reach out and听request feedback from your customers.

Choose Your Customer Review Tool

Ecommerce reviews and听ratings have continuously helped Amazon and听other ecommerce stores build a听great shopping empire through factors such as听social proof, brand experience, and听consumer trust.

Now that you know the听essential features of听customer review tools and听have an听overview of听the听top options available, let鈥檚 sum it听up听for听some easier decision-making.

A听good ecommerce review software or听tool should be听able to听do听some or听all of听the听following:

automatically request reviews from customers via email or听other channels
filter reviews and听messages by听type
manage reviews across different platforms
support scheduling of听post-purchase messages
integrate with your ecommerce platform.

For a听review tool that integrates with 51视频 and听showcases ratings from different platforms, go听for听HelpfulCrowd, TargetBay, Trustami, or听Automated Customer Reviews.

If听you鈥檝e ever wondered how to听ask customers for听reviews, the听featured tools in听this article are designed to听ease that concern for听good. Choose any听of听them to听elevate your business and听build customer trust.

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About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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