51视频

In a new episode of the 51视频 Ecommerce Show, we talk to Brent Spicer of . It is a loyalty, SMS, and email marketing platform for business owners. Brent shares his expertise on using loyalty programs to differentiate your store from competitors. His advice can help you make your customers become your number-one fans.

Tune in to the podcast to learn how unlocking customer data can help you create a smart loyalty program that automates your marketing efforts.

Unlocking Customer Data & Automating Campaigns

Marsello started as a loyalty program platform that unlocked customer data and researched purchasing habits. As the business grew, they started running automated email and SMS campaigns based on customer behavior.

Personalization is the Key

Brent stresses the significance of personalization in loyalty programs. Sending a generic newsletter to everyone might result in people unsubscribing. In contrast, personalized newsletters that suggest products based on a person鈥檚 previous purchases or browsing history increase engagement.

How to Smartly Personalize Campaigns

Creating the most effective personalized email depends on products and timing. Marsello uses AI-powered algorithms to provide specific product recommendations to particular customers based on their buying habits. Segments of customers are created based on the kind of products they have bought, grouping people who have bought similar products.

Timing is likewise critical. Businesses can use customer data to send reminders at the right time. For example, you can remind customers to update their running shoes a year after they purchased a pair from you.

How to Differentiate Your Loyalty Program

Loyalty programs can prompt communication with customers. They unlock data that enables businesses to run personalized campaigns.
Traditional cashback loyalty programs will not differentiate a business from its competitors. To attract attention, businesses need smarter loyalty programs that make customers feel special.

One way to achieve this is through a VIP tier system. The system should encourage customers to strive for higher levels and unlock exclusive rewards. As customers鈥� loyalty balance increases, they can unlock more valuable bonuses.

You can also provide exclusive access to limited edition products to VIP customers. By running a campaign for VIPs, businesses can offer loyal customers the chance to purchase products before they are available to the general public. You want to make customers feel valued, which increases their loyalty.

Use AI to Improve Loyalty Programs

Marsello improves its platform through AI implementation, which analyzes data to suggest ways to improve customer engagement. Using AI can lead to simple yet effective changes, from tweaking rewards to improving their effectiveness.

Many businesses view loyalty programs as margin killers. The secret is to use loyalty programs to create unique and specialized customer experiences. This approach builds customer loyalty and encourages them to choose your brand over competitors.

How to Treat LTV Customers

Customers with a high lifetime value (LTV) need to be treated differently from other customers. While sending out reminders and discount vouchers to inactive customers can encourage purchases, it won鈥檛 work as well for high LTV customers.

Providing 尘辞苍别测-肠补苍鈥檛-产耻测 experiences will make customers feel valued and special. By treating high LTV customers differently, businesses enhance their loyalty and encourage them to become brand advocates.

Gamification for Loyalty Programs

Gamification is a popular loyalty strategy. It provides customers with a sense of achievement. People love badges and digital recognition for reaching VIP tiers or other milestones in a loyalty program.

Marsello now implements more gamification features on the platform. For example, refer