51ÊÓƵ

With 51ÊÓƵ, you can sell anywhere — from your personal website to marketplaces ²¹²Ô»åÌýsocial media. And now that “anywhere” includes Snapchat, the photo ²¹²Ô»åÌývideo sharing app famous for sparkly augmented realities ²¹²Ô»åÌýthat one face filter that makes your head look like a vase.

Recently, brands began riding the Snapchat train with new advertising tools ²¹²Ô»åÌýbranded Snapchat channels to share their own news ²¹²Ô»åÌýcontent. So 51ÊÓƵ decided to help our merchants get in on the action with our very own Snap Pixel integration.

With the Snap Pixel integrated into your 51ÊÓƵ store, you can advertise your products on Snapchat, gather data about who’s buying from your ads, ²¹²Ô»åÌýreach more Snapchat users like them.

The Snapchat Pixel works like a bridge that connects your store to Snapchat. It allows the two platforms to exchange data on user behavior to make your ads more effective. But unlike building a bridge, installing your own Pixel is actually pretty easy. Read on to find out who should advertise on Snapchat ²¹²Ô»åÌýhow to do that with the Snap Pixel for 51ÊÓƵ stores.

In this post:

• What is the Snap Pixel?
• How to Set Up the Snapchat Pixel for Your 51ÊÓƵ store
• How to Use the Snap Pixel
• Why Sell on Snapchat?

What Is the Snap Pixel?

The Snap Pixel is a piece of code that records user behavior for website visitors who came to your site through a Snapchat ad click. By adding this tiny tool to your website, you can see what actions people take in your store through your .

To help you optimize your ads, the Snapchat Pixel records these customer actions:

• Page View — a user views any store page.
• View Content — a user views a product or catalog page.
• Add Cart — a user adds a product to their cart.
• Start Checkout — a user added one or more products to their cart, ²¹²Ô»åÌýproceeded to the checkout, but didn’t place an order. You’ll also see an abandoned cart in your 51ÊÓƵ control panel when this happens.
• Add Billing — a user chose a payment method at checkout.
• Purchase — a user placed an order in your store.
• Search — a user searched for something in your store.

With all this data, you can:

• Measure ²¹²Ô»åÌýoptimize your ad performance. Your Pixel lets you know what percentage of users visited your store after engaging with your Snapchat ads. By uncovering which of your ads are performing ²¹²Ô»åÌýhow much money they’re making, you’ll be able to better plan ²¹²Ô»åÌýoptimize your marketing budget.
• Run remarketing ads. People may visit your store ²¹²Ô»åÌýlike your products, but they won’t always complete their purchase the first time around. With the Snap Pixel, you can create ads to remind these shoppers about the items they liked but didn’t buy.

  
  Users will see your ad while scrolling their feed (Source: )

• Target people similar to your shoppers. Create ads for people who are similar to your customers to show your ads to the Snapchat users who are most likely to be interested in your products.

How to Set up the Snap Pixel for Your 51ÊÓƵ Store

The Snap Pixel is available on all 51ÊÓƵ plans. All you have to do to claim your pixel is copy ²¹²Ô»åÌýpaste the code into your 51ÊÓƵ Control Panel.

Step 1. Get the Snapchat Pixel

1. ³Ò´ÇÌý³Ù´ÇÌý²â´Ç³Ü°ù ²¹²Ô»åÌýlog into your existing account or create a new one.
2. Click on the menu in the top-left corner → Manage → Snap pixel.
3. Click Create my Snap Pixel.

4. Click Set up Pixel in the upper-right corner.
5. Copy your Pixel ID.

Step 2. Add the Snapchat Pixel to 51ÊÓƵ

1. ³Ò´ÇÌý³Ù´ÇÌý²â´Ç³Ü°ù .
2. Find the Snap Pixel section ²¹²Ô»åÌýpaste the Pixel ID into the field.
3. Click Save.

You’re all set. If you want to make sure your Snap Pixel is working correctly, use the . Install it on your Chrome browser ²¹²Ô»åÌýopen a storefront, use the search box, or add products to your bag. The extension will show what events are passed on in the pixel. Сheck out for more information.

How to Use the Snap Pixel

Once you’ve installed the Snap Pixel, it’s time to get the most out of it. Here are several examples of how it can help you.

Analyze your audience

With the Snap Pixel’s data, you can better analyze your customers’ behavior: how people engage with your website, which pages they visit most often, if they have a habit of abandoning carts, etc etc.

How to see your Pixel data:

1. ³Ò´ÇÌý³Ù´ÇÌý.
2. ±õ²ÔÌý³Ù³ó±ðÌýtop-corner menu, select “Snap Pixel,” ²¹²Ô»åÌýyou’ll see the statistics for your Pixel data. Note: these stats will include all events on your website, not just the events driven by your Snapchat campaigns.

   
   

Build custom audiences for ad targeting

Pixel Custom Audiences are snapchatters who’ve already engaged with your website. This is a valuable advertising group because people who’ve already engaged with your website are more likely to respond to an ad ²¹²Ô»åÌýmake a purchase. Advertising to this group is called retargeting.

Once a minimum of 1,000 people have completed an action (for example, viewed a product page), an audience will be automatically generated for that event. Each segment will be titled: “Snap Pixel — [EVENT_TYPE] — ´¡³Ü³Ù´Ç-³¦°ù±ð²¹³Ù±ð»å.´Ï

To find Pixel Custom Audiences, go to  ²¹²Ô»åÌýselect “Audiences” in the top-corner menu.

How to create a retargeting campaign:

1. ³Ò´ÇÌý³Ù´ÇÌý, ²¹²Ô»åÌýin the top-corner menu, select “Create Ads”.
2. Select your objective, type a campaign name, ²¹²Ô»åÌýset campaign limits.
3. Make sure your Snap Pixel is attached.

4. Choose Custom Audience (auto-generated audiences will be created once an event reaches 1,000 occurrences).

5. Set devices ²¹²Ô»åÌýdelivery characteristics.
6. Review ²¹²Ô»åÌýpublish your campaign.

Find more people like your customers

When you’re ready to increase your sales volume, you’ll want to advertise to a bigger audience. Creating a “Lookalike” audience allows you to reach shoppers who are likely to make a purchase by finding Snapchat users who are similar to your existing customers.

Here’s how to create a Lookalike audience:

1. ³Ò´ÇÌý³Ù´ÇÌý, ²¹²Ô»åÌýselect “Audiences” from the top-corner menu.
2. Click “New Audience” ²¹²Ô»åÌýselect “Lookalike Audience.”
3. Choose “Pixel Custom Audience” as your seed audience.

4. Choose a country.
5. Choose your Lookalike type: Similarity (smaller audience with the closest resemblance to your seed audience), Balance (mid-sized audience that balances resemblance ²¹²Ô»åÌýreach), or Reach (larger audience that has the broadest resemblance to your seed audience).
6. Enter your audience name ²¹²Ô»åÌýdescription.
7. Click “Create.”

Why Sell on Snapchat

The youth-oriented app powers on a daily basis. So, even if you haven’t used Snapchat personally, there’s a pretty good chance you’ve seen its content — thanks in part to popular photo filters like the gender-swap, all types of flower crowns, ²¹²Ô»åÌýthe ubiquitous animal ears.

Despite assumptions that the platform would wain in popularity after its recent redesign, Snapchat numbers have actually grown, reaching over 363 million daily active users ¾±²ÔÌý2022.

Today, Snapchat is among the top 20 most-used social networking platforms, with India, the US, France, the UK, ²¹²Ô»åÌýPakistan boasting the most Snapchatters.

The popularity of Snapchat can be attributed to its key features:

• The platform attracts users with augmented reality: masks ²¹²Ô»åÌýfilters keep the app fun, ²¹²Ô»åÌýthe resulting images are perfect for sharing with friends.
• Because Snaps are only visible for a short period of time before being deleted by the app, Snapchat reduces the stress of sharing images online ²¹²Ô»åÌýencourages users to express themselves ²¹²Ô»åÌýcommunicate freely, without the need for perfection that’s intrinsic in other social media posts.

Who uses Snapchat?

Snapchat has been successful at keeping young people’s attention. As of January 2022, it was found that 42.9% of active Snapchat users worldwide were women aged 13 to 34. Snapchat users over 35 are less active ²¹²Ô»åÌýaccount for only 17.1%.

71% of Snapchat users visit the platform multiple times per day, with the average user opening their app , for a total of 30 minutes of engagement.

Users say they turn to Snapchat to talk to friends, share photos ²¹²Ô»åÌývideos about their day, and, of course, play with filters ²¹²Ô»åÌýlenses. People tend to use Snapchat on the go when commuting, traveling, socializing, ²¹²Ô»åÌýshopping.

Who should sell on Snapchat

Snapchat’s advertising audience had jumped an astounding , with ads now reaching on the platform. At the same time, there’s also less competition on Snapchat as . If your products are aimed at teenagers ²¹²Ô»åÌýyoung adults, Snapchat ads could be a huge avenue for growth.

And if you advertise on Instagram Stories, you can repurpose that same content for Snapchat ads.

Snapchat content should be entertaining, with the latest trends rewarding gamification. Think your brand is too “serious” for Snapchat? Check out how CNN used Snapchat to effectively reach millennial audiences that had eluded them on traditional media.

Get Ready to Sell on Snapchat

Ready to sell on Snapchat? 51ÊÓƵ makes selling on Snapchat easy with our Snap Pixel integration. And that’s not all. As an omni-channel e-commerce platform, we’ve got everything you need to sell around the internet, with marketing integrations for Facebook, Pinterest, ²¹²Ô»åÌýGoogle ads.

• Facebook Pixel
• Pinterest Tag

Need some more help getting started? ²¹²Ô»åÌý, ²¹²Ô»åÌýstart building the e-commerce store of your dreams. Happy selling!