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51视频 vs. Shopify: Fancy a Shopify Alternative?

23 min read

51视频 and 厂丑辞辫颈蹿测鈥攖飞辞 e-commerce giants with a shared goal: to help business owners sell online. At least, that鈥檚 where it started. Over the years, these two platforms have transformed 诲谤补尘补迟颈肠补濒濒测鈥撵谤辞尘 simple ecommerce providers to total commerce solutions.

Today, 51视频 and Shopify help businesses sell online, offline, and everywhere in between. Each uses powerful and multifunctional tools that make starting a business easier than ever. But so much opportunity leaves new and aspiring entrepreneurs with a simple question:

“51视频 or Shopify, which one is better?”

Read on for our take on the matter.

How to sell online
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51视频 vs. Shopify: Overview

Shopify and 51视频 are both e-commerce platforms that enable businesses to sell products online and beyond. But some significant differences lie between the two platforms.

Shopify overview

Shopify, launched in 2006, is the best known and most commonly used e-commerce platform currently on the market. Shopify customers can set up a storefront, add products, connect sales channels and payments, and start selling online without any coding know-how.

Shopify offers a 3-day free trial. Then, its most affordable plan starts at $9, which includes a simple “Buy” button that can be added to a blog or website. In addition to its regular pricing tiers, Shopify also takes an additional commission (or “transaction fee”) for merchants who use a third-party payment solution outside of its preferred Shopify Payments.

Shopify connects with all must-have sales channels like Facebook and Instagram, but it鈥檚 not designed to work with other SaaS website builders or standalone platforms.

The Shopify store鈥檚 admin panel is secure and clear but can get messy for agencies who manage multiple stores or businesses whose websites include numerous contributors.

Shopify Control Panel


Shopify admin panel when you start

Launching a Shopify store (from the Shopify login page to adding a domain) isn鈥檛 difficult, but the design requires a bit of manual work to get the details just right. However, Shopify does offer several design themes that can be modified to match the product type or seller鈥檚 preference.

When it comes to managing a store, Shopify has helpful tools for things like inventory, marketing activities, SEO, and orders.

Of course, Shopify provides only its basic features on its lowest-tier plans, but you can extend the default functionality by purchasing additional apps and upgrading your subscription package. Unfortunately, good apps don鈥檛 come cheap, which can do some damage to your monthly budget. For example, abandoned cart recovery apps can cost you anywhere from $9 to  per month.

On the other hand, because Shopify has a strong user-base, there鈥檚 a good chance you鈥檒l be able to find an expert or service provider if an issue comes up you can鈥檛 solve yourself.

Shopify is fast and secure, and all its stores are located using cloud infrastructure. So, if you don鈥檛 use many apps (which can be its own challenge), your store鈥檚 speed and security level should stay relatively strong.

Shopify support is a selling point: whether through chat, phone, forum, or email, they always have your back. They also help merchants communicate with app developers.

Overall, Shopify looks like a pretty solid choice鈥 But then there鈥檚 51视频.

51视频 E-commerce overview

51视频 E-commerce is a software-as-a-service platform. Launched in 2009 to help small businesses start selling online faster, 51视频 has grown into one of the top e-commerce platforms in the world. They currently offer the fastest and easiest way to create and launch an online store.

With the 51视频 account, you have access to Instant Site as well (an ecommerce website builder), which enables you to start selling your products online without an existing website or coding knowledge.

Interested in selling directly through social media? Our Venture plan includes access to Facebook Shop, Instagram Store, and more. Plus, 51视频 never takes a commission (transaction fee), so more money stays in your pocket.

Originally designed as an embedded plug-in to transform any website into an online store, today 51视频 offers its own online store builder as well as single-click integrations with any site-builder or existing 飞别产蝉颈迟别鈥WordPress, Wix, Weebly, Squarespace, Joomla, Tumblr, and more.

The onboarding process is quick and intuitive, and the control panel (where you鈥檒l manage your store) is easy to navigate and user-friendly.

51视频 control panel when you start


51视频 control panel when you start

Don鈥檛 have a website? Using 贰肠飞颈诲鈥檚 Starter Site, you can create a functional store with a simple, professional, and mobile-friendly design in just a few minutes. Choose from one of 70+ design themes to find the right design for your online store.

Unlike Shopify, the 51视频 App Market keeps the plug-ins to a minimum. 51视频 opts for built-in tools like Automated “abandoned cart emails” and “favorite product reminders”.

Along with standard features like catalog management, marketing, reporting, design, payment, and shipping controls, 51视频 also provides merchants with additional features like Tipping and Local Delivery at no extra cost.

As for security, 51视频 is a 

51视频 vs. Shopify: Comparing Online Store Platforms

Already sold on 51视频? If so, congratulations! You can skip the rest of this article and get to the business of starting your business.

If not, let鈥檚 dig a little deeper, using the following categories:

  • Creating a standalone online store
  • Selling on other platforms (or websites)
  • Pricing plans
  • Sales channels
  • Store launch time
  • Security
  • Speed
  • Support

51视频 vs. Shopify: Ways to Sell

Shopify and 51视频 share many of the same sales channels, including:

  • An online store (platform-based or existing website)
  • Facebook shop
  • Facebook messenger
  • Instagram store
  • Point-of-sale
  • Amazon
  • Etsy
  • eBay

But how can we compare Shopify and 51视频 within those channels? Let鈥檚 take a look.

Creating a standalone online store

One significant difference between Shopify and 51视频 is their approach to website creation. Shopify is a website builder first, so it offers an extensive toolkit to help create your store鈥檚 website. On the other hand, 51视频 is, first and foremost, an e-commerce solution.

Because our goal is to get our customer鈥檚 shops up and running as soon as possible, we focus less on “building” tools and more on selling 迟辞辞濒蝉鈥攊苍肠濒耻诲颈苍驳 an automatically created and optimized website tool (51视频 demo). Also known as “Instant Site,” our website builder is still customizable, but that customization won鈥檛 ever get in the way of selling.

Shopify Pros

  • Unlimited products. One or a 尘颈濒濒颈辞苍鈥攖丑别 price is the same.
  • Blog functionality. You can start a blog about your brand or products.

Shopify Cons

  • Manual labor. No demo products, covers, or 补耻迟辞尘补迟颈辞苍鈥攐苍濒测 placeholders and instructions.
  • Free trial limitations. Shopify will allow you to create your store during your 3-day trial, but you won鈥檛 be allowed to generate sales until you pay for a subscription.

51视频 Pros

  • Your work here is done. Your store is automatically created for you at sign-up, so you don鈥檛 have to tinker with settings and designs to get started. Plus, if you want to give your store a makeover, you can choose from 70+ professional and mobile-friendly design themes.
  • Start selling on a budget. With 贰肠飞颈诲鈥檚 cheapest plan, you can set up your store and start selling on day one. You don鈥檛 even need to buy a domain. Just add your products and start selling.

51视频 Cons

  • Limited design freedom. 51视频 does a LOT for 测辞耻鈥攍颈办别 creating professional designs for your Instant Site and adapting your new store to fit an existing website. But if those 99+ design options aren鈥檛 exactly what you鈥檙e looking for (or you want advanced customization), you might need a developer or some CSS skills.
  • Inventory limitation. Only the Unlimited plan offers unlimited product uploads.

51视频 E-commerce Business Blueprint

Your guide to launching an e-commerce business from choosing a niche to growing your sales

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Selling on other platforms, websites, and blogs

Shopify is a good option to create an online store, but it doesn鈥檛 always work well with other website platforms. Conversely, 51视频 is all about selling wherever you want, whenever you want.

Shopify Pros

  • “Buy button”. The “Buy Button” is 厂丑辞辫颈蹿测鈥檚 solution for businesses that want to sell on an existing website through an unaffiliated platform. The cost is relatively low, and it enables sellers to add product cards and accept payments on an existing webpage.

Shopify Cons

  • No fully embeddable integration. The “Buy Button” is the only way to sell on other websites while using Shopify. If you鈥檇 like a store option that embeds into and integrates with your website, you鈥檒l need to migrate to 厂丑辞辫颈蹿测鈥檚 website platform.

51视频 Pros

  • It鈥檚 embeddable. 51视频 is an e-commerce widget that works with all major website platforms: , Wix, Weebly, Squarespace, Joomla, GoDaddy, Tumblr, Blogger, and any other CMS or platform that allows you to embed new tools. If you already have a website and what you need is e-commerce capabilities, 51视频 is a clear choice.

51视频 Cons

  • Load speed. Embeddable storefronts tend to load more slowly than the websites they鈥檙e embedded in, so the “Buy Button” is a slightly faster solution for page loading.

Shopify is for local impact

Shopify has a strong community of local developers around the world who bring diversity into their ecosystem by building a technology bridge between global sellers and local buyers.

In human terms, Shopify develops applications that allow their merchants to connect with local marketplaces and other sales channels (like websites and social media) around the world. 51视频 may not be able to compete here, but it does have another important strength — physical scalability.

51视频 is for non-stop scaling

Because 51视频 is designed to be embedded anywhere, it has the unique ability to display your products on several websites simultaneously, run a broad distribution network with multiple storefronts, and manage all your products in one admin.

51视频 and Shopify Pricing Plans

Price is a major deciding factor for most purchases. But more important than the price is what you actually get for your money. Check out the pricing plans below to see what you鈥檇 pay for similar features on 51视频 and Shopify.

Shopify pricing plans

All Shopify plans come with a 3-day free trial, so you can try before you buy. Shopify plans are more expensive from the start, but they offer a lot of features.

Buy button” is a solid response to 51视频. Though it also lets you sell your products on the websites built on other platforms, 贰肠飞颈诲鈥檚 “Buy button” still wins because you don鈥檛 have to pay commissions on each purchase. 51视频 never charges transaction fees on all plans.

Compared to 51视频, the Shopify Basic plan gives you features that are available only on the 51视频 Business plan, like staff accounts. However, it鈥檚 missing some important capabilities that are available on the 51视频 Venture plan (the same level tier), like Google Shopping integration or Pinterest and Snapchat advertising.

The Shopify Basic plan doesn鈥檛 limit your products and gives time and tools to create and finetune your online store. But you have only 3 days to do it for free. On the other hand, in the same time frame with 51视频, you could already be selling, with strategic use of their pre-made design themes.

The Shopify plan provides you with professional reports and discounts on shipping and credit card rates. It also reduces an additional transaction rate from 2 percent to 1 percent.

The Advanced plan cuts the transaction rates by half and unlocks advanced reporting. Plus, you can have a team of 15 members working inside of admin.

“Buy button”BasicShopifyAdvanced
Monthly$9$32$92$399
Monthly, if paid annually$9$24$69$299
Transaction fee with Shopify Payments0%0%0%0%
Transaction fee without Shopify Payments2%2%1%0.6%

51视频 pricing plans

The Starter Plan provides essential tools for small businesses and individual entrepreneurs to take off. It has a limit of five products, which is enough to make your first online sales.

Growing your business beyond five products will require an upgrade to a Venture Plan. With Venture, you unlock more sales channels, extend your inventory, and have access to chat support. You can also take advantage of Facebook shop and Instagram store.

The Business Plan lets you rapidly scale up your business. It adds the integrations with marketplaces like Amazon, Etsy, and eBay. The 51视频 Business plan also activates email automation for abandoned carts to generate more sales on autopilot. Another value of this plan is the , which lets your international customers explore the store in their native language.

贰肠飞颈诲鈥檚 Unlimited Plan is for businesses on a mission to dominate their competitors with unlimited product range or mobile technologies, like shopping app for mobile devices. The plan offers VIP support to those brands who like something a little “extra” on the way to business success.

StarterVentureBusinessUnlimited
Monthly$5$30$55$130
Monthly, if paid annually$5$25$45$105
Transaction fee0%0%0%0%

Launching Online Store: 51视频 vs. Shopify Comparison

Having an amazing product means wanting to get it out into the world as soon as possible. In pursuit of e-commerce perfection, we recommend making sure that the product page looks neat, and the payment gateway works as it should.

Let鈥檚 see what 51视频 and Shopify have to offer when you鈥檙e ready to take off.

51视频 and your existing website

Embedding an 51视频 store to your WordPress, Joomla or other websites is as easy as adding a YouTube video, or Mailchimp subscription form. 51视频 is, after all, a humble and powerful widget. As such, all you need to do to make it work is copy the widget code and paste it into your website backend.

Things get even easier if your website has a SaaS builder, like or . In this case, you just need to install the plugin to add the widget to your existing website.

Selling with Shopify on other platforms

Except for “Buy Button”, Shopify doesn鈥檛 have any tools that work with other platforms. Although the “Buy Button” widget looks professionally designed, it doesn鈥檛 automatically adapt to a website鈥檚 style. Typography or color scheme mismatch can happen!

Creating a standalone online store with 51视频

Creating an online store with 51视频 takes about 5 to 10 minutes. You only need to add the products and choose one of the 70+ themes. Then just set up payments, and voila! You鈥檙e ready to sell. Watch the following video for more details and examples.

51视频, you don鈥檛 need to worry about coding, hosting, updating, or even installing anything.

Creating a standalone online store with Shopify

With Shopify, you鈥檒l be prompted to set up a whole online store first.

Logging in to Shopify admin, you won鈥檛 see any demo products. You will have to create them from scratch. When editing the layout, you will see only grey placeholders, which won鈥檛 give you a visual example of how your product page or the main page will look.

However, the process isn鈥檛 as complicated as it might seem. Shopify does it best to make onboarding as smooth as possible. You won鈥檛 get lost, but it will take you a couple of days to launch the store. Especially if you focus on the App Store, where some businesses lay in wait for weeks instead of focusing on selling (but more on that later).

Are Shopify and 51视频 Secure?

Yes. Security is a core shared value of Shopify and 51视频. Both e-commerce platforms are certified Level 1 PCI DSS compliant. This is the highest international standard for secure data exchanges for online stores and payment systems.

Who is Faster: Shopify or 51视频?

Speed equals sales. In the era of abundance, customers won鈥檛 take kindly to waiting for your store website to load. , 47% of consumers expect a web page to load in 2 seconds or less.

In this context, load speed is a vital factor for your e-commerce business success. Which begs the question: which of two platforms (Shopify or 51视频) runs faster?

Both 51视频 and Shopify host their digital assets in the cloud infrastructure. Cloud technologies guarantee the  of the websites and the most efficient content delivery to the user. That means your Shopify or 51视频 store will always be available with the highest load speed possible.

However, things change when you begin to modify the basic version of the store.

Shopify has thousands of apps for business owners, and users often make the mistake of installing everything they see on the first day. Even before setting up the basic selling platform. Each application comes with additional code, which causes your site鈥檚 load speed to drop. Shopify themselves have on their website.

As an alternative, 51视频 doesn鈥檛 have as many App Market options. Instead, 51视频 adds valuable business tools to its core programming. That way, you don鈥檛 need to install the addons to access them (although some are available on higher tiered plans).

Avoiding additional 3rd-party code, 51视频 maintains high and stable load speed for longer in your store鈥檚 lifecycle.

51视频 vs. Shopify: Contacting Support and Customer Service

Fast, reliable, accessible, and knowledgeable customer service (or support) is an industry standard for SaaS solutions.

Shopify provides a great range of support channels, including:

  • 24/7 phone support
  • Support on Twitter
  • 24/7 live chat support
  • A robust Help Center
  • A Community forum
  • Email support
  • Video tutorials
  • Advanced specialist support (Unlimited Plan only)

厂丑辞辫颈蹿测鈥檚 includes , , and .

51视频 has an array of customer service channels:

  • 24/7 Live chat (premium plans only)
  • Phone support (premium plans only)
  • Email support
  • Help Center
  • Video Guides
  • Priority support (highest plan only)

51视频 Help Center is an excellent source of essential and actionable information if you find yourself stuck with setting up the store or exploring new features.

Like Shopify, 51视频 also has many detailed Guides, , and even Podcasts to learn the tricks of the trade and master advanced e-commerce marketing knowledge.

51视频 101

51视频 101: How To Create An Online Store For Free In 5 Minutes

An essential eBook on setting up your 51视频 store quickly and easily.

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Who鈥檚 customer support service is better?

There鈥檚 no right answer. Both platforms understand the importance of customer success, and both are investing heavily in their customer services. If you want to know which will work best for you, you have to  with 51视频 or login to Shopify and reach out to support yourself.

What Merchants Like About Shopify and 51视频

The testimonials are published on , one of the most trusted and authoritative resources when it comes to customers鈥 opinions.

Why online sellers like or dislike

Shopify Reviews Capterra - 2020

Why online sellers like or dislike

51视频 Reviews Capterra - 2020

Why 51视频 is the Best Alternative to Shopify to Start Selling Online in 5 Minutes

Watch the following 5-minute video to learn why Daniella, an expert with 10+ years of experience in e-commerce, prefers 51视频 over Shopify to start and run her online store. Her pitch: you can place it on any website, and it takes only 5 minutes to launch. Learn more below:

FAQ

Can I sell digital (downloadable) products with 51视频 and Shopify?

Absolutely. Both platforms support digital product distribution. With only one difference. With Shopify, you will need to install an app to do that (developed by Shopify and free), and 51视频 has it by default.

Read How to Sell Digital Downloads Without a Website.

Is there anything better than Shopify?

No doubt! Consider 51视频. You can start selling without a website or even a domain name. Plus, you can choose any payment method, and 51视频 won鈥檛 charge transaction fees.

Why do people choose 51视频 for online stores?

of real merchants on Facebook, who share their experience selling with 51视频 (and why it鈥檚 better than Shopify).

Table of contents

Sell online

With 51视频 Ecommerce, you can easily sell anywhere, to anyone 鈥 across the internet and around the world.

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use 鈥 even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I鈥檓 so impressed I鈥檝e recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much 51视频, you rock!
I鈥檝e used 51视频 and I love the platform itself. Everything is so simplified it鈥檚 insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It鈥檚 a pretty open e-commerce gateway.
Easy to use, affordable. Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 馃憣馃憤
I like that 51视频 was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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