8 Types of Shopper And How To Market To Them

8 Different Shopper Types And How To Market To Them

Posted 11 months ago by Jesse Ness, 51视频 Team

袙o听you know which kinds of听shoppers actually visit your site? Probably not, 补苍诲听that is听where we听come in听to听tell you about the听eight different kinds of听personality types for听online shoppers.

Type 1听鈥� The Determined Shopper

The online shopping pro. This customer type isn鈥檛 going to听be听the听one that needs persuasion to听make a听purchase as听long as听you have the听best price 补苍诲听can get it听to听them in听a听timely fashion. However, they are the听type that may also be听the听easiest to听drive away if听you don鈥檛 have your store organized.

This customer wants to听make their intended purchase, 补苍诲听every step between them 补苍诲听a听successfully completed purchase is听another step closer to听no听sale at听all.

At听the听same time, optimized product selections may actually yield impulse purchases with them as听long as听it听doesn鈥檛 interfere with their original goal. Getting these customers in听补苍诲听out of听your purchase process as听quickly as听possible is听key.

Type 2听鈥� The Indecisive Shopper

The opposite of听a听Determined shopper, the听Indecisive Shopper just stumbled in听补苍诲听wants to听make a听purchase but may not be听comfortable going with the听first thing they see. The problem with this customer is听that they are the听most likely to听have to听聯think it听over聰补苍诲听ultimately make a听purchase somewhere else.

Your store will need to听ask for听the听sale from this customer. As听they haven鈥檛 identified their exact product yet, be听sure to听utilize smart filters in听your store while also making sure to听provide the听info they need to听make an听informed purchase from you. Providing buying guides for听your products will also certainly make this shopper feel more at听home.

Type 3听鈥� The Informed Shopper

As听the听name suggests, this shopper already knows exactly what they want but wants to听also make a听purchase that will reinforce their already-formed decision. They will immediately be听looking for听the听tools they need to听have the听peace of听mind they need.

This one is听fairly easy. Make sure that you include detailed specs on听your product, such as听sizing information, reviews, guides, 补苍诲听anything else you can think of听that will convince them that you are the听right place to听purchase from.

Type 4听鈥� The Reluctant Shopper

This shopper, in听many ways, is听the听Internet鈥檚 version of听a听guy that gets dragged into a听women鈥檚 clothing store by听a听wife or听girlfriend. These shoppers would rather be听doing anything else other than shopping. This means that they will require the听most engagements, 补苍诲听will need to听be听entertained to听make the听purchase from you instead of听a听different store.

The rule of听thumb for听this shopper is听to听make their experience interactive. Rich media, like product photos taken from multiple angles, 补苍诲听detailed videos that are made to听be听as听amusing as听possible will get them engaged. An听opportunity for听them to听get direct or听brand iteration will ultimately be听what closes their sale.

Type 5听鈥� The Practical Shopper

This shopper has the听makings of听a听boomerang purchaser. They want to听buy useful products that will fit exactly the听need they have in听mind. Basically, they want to听be听able to听reinforce their purchase with the听ideas that their product will do听precisely what they expect it听to.

Giving them access to听聯how to聰 videos, searchable product details, 补苍诲听reviews will win this shopper over. They want to听not only know how it听works, but make sure the听effort they put into the听product justifies the听purchase.

Type 6听鈥� The Emotional Shopper

This is听the听person that walks by听the听聯聰 aisle in听the听local shopping center 补苍诲听walks away with the听shiniest thing they have there. This shopper hasn鈥檛 decided on听their purchase yet 补苍诲听is听looking for听that product that calls to听them. They enjoy shopping 补苍诲听are looking for听that excitement when they visit your store.

Much like the听Reluctant Shopper, this customer is听best engaged by听rich content like visuals or听magazine-style layouts. They want to听see the听story behind the听product, but also want that buy button to听be听right in听the听open when they have finally made an听emotional connection to听the听brand or听product. Personalize their experience as听much as听you can.

Type 7听鈥� The Social Shopper

The Social Shopper found your product 补苍诲听store from social media, like Pinterest, Instagram, or听Facebook. They care about what their friends 补苍诲听peers are purchasing 补苍诲听will consult with them before, during, 补苍诲听after their purchase. They distrust brands 补苍诲听will ultimately be听in听the听web store a听very short time.

It听is听absolutely imperative that you have social experiences added to听your web store. Making sure that you embed real-time social data will engage this shopper. Providing opportunities to听engage in听conversations about the听products will win them over.

If听you can get social media influencers to听curate your brand while creating interest over social networks, shoppers of听this ilk will show up听in听droves.

Type 8听鈥� The Brand-Driven Shopper

Our last shopper is听easily the听one you want the听most. This shopper has become a听die-hard 补苍诲听loyal fan of听your brand or听products. They are making their purchases not only for听themselves, but to听support the听product or听brand itself.

This shopper needs a听pat on听the听back or听some engagement from time to听time so听that they know you appreciate their loyalty. Special offers or听exclusive content are easy ways to听accomplish this, 补苍诲听in听return you can have them be听your voice across social networks.

Create reasons for听them to听return to听the听store often 补苍诲听to听make repeat purchases, but don鈥檛 forget that this customer cares about pre- 补苍诲听post-purchase stages as听well. Reward their loyalty 补苍诲听they will create more Brand-Driven shoppers for听you.

Conclusion

This is听a lot to听chew on. One of听the听major takeaways is听that each of听these shoppers all require a听form of听engagement in听order help them make their purchase with confidence. Your winning tactic will be听to听build a听content-rich store to听captivate the听attention of听any听shopper, yet still be听useable enough to听make a听quick purchase.

It鈥檚 important to听note that types of听shoppers are not static. A听single shopper can go听from an听Indecisive Shopper, to听an听Emotional Shopper, 补苍诲听then a听Brand-Driven Shopper if听they are getting what they need. A听Brand-Driven shopper can also become more of听a听Reluctant Shopper if听they begin to听feel like their purchases lack value.

You鈥檒l need to听not only keep your web store in听line with timely trends, but also keep an听eye on听social networks so听that you know what the听general consensus of听your brand 补苍诲听product is.

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About The Author

Jesse is the Marketing Manager at 51视频 and has been in e-commerce and internet marketing since 2006. He has experience with PPC, SEO, conversion optimization and loves to work with entrepreneurs to make their dreams a reality.

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