Threads Explained: Connect with Your Customers on a New App

Threads for Businesses Explained: Connect with Your Customers on a New App

Posted 2 years ago by Anastasia Prokofieva

From the听company that owns Facebook, Instagram, and听WhatsApp, Meta has released their latest social media platform, Threads. As听business owners in听an听ever-evolving digital landscape, keeping up听with the听latest trends and听platforms helps you connect with your audience.

Let鈥檚 learn more about Threads, explain its functionalities, and听illustrate how you can use it听to听engage with your customers.

Unraveling Threads: A听New Social Media Platform

Threads is听a听new app by听Meta for听sharing short text updates and听participating in听public conversations. It鈥檚 a听separate app integrated with Instagram and听is听already tapping into Meta鈥檚 massive user base.

Posts on听Threads can be听up听to听500听characters long. They can include links, photos, and听videos (up to听5听minutes). You can share a听Threads post to听your Instagram story or听share your post as听a听link on听other social media platforms.

Examples of听Threads posts by听

Since Threads integrates with your Instagram account, you log in听using your Instagram credentials to听create a听Threads account. Your username, name, bio, profile photo, and听the听verification mark will carry over to听your Threads account, plus other settings, like a听block list. However, you can still customize your profile to听make it听unique to听Threads.

With Threads, you can connect and听follow people with the听same interests as听you, just like on听Instagram. This includes people you follow both on听Instagram and听outside of听it.

On听Threads, you can see posts from people you follow. You will also see recommended posts from people you don鈥檛 follow yet.

Is听Threads the听Same as听Twitter?

Now, let鈥檚 answer the听burning question!

There are some similarities; after all, Threads is听a听text-focused app for听sharing updates and听joining conversations.

Ulta Beauty offers followers to听take a听trip down the听memory lane

However, there are differences, too: unlike Twitter, Threads doesn鈥檛 have paid tiers and听ads. Threads also doesn鈥檛 have long videos, private messages, or听live audio rooms like Twitter.

Should You Make a听Threads Account for听Your Business?

No听matter how excited (or not) you鈥檙e about new social media platforms, we听recommend you create a听Threads account and听claim your business name there.

Threads launched on听July 5,听2023, so听users are still figuring it听out. Most likely, Meta is听still figuring it听out too. So听why should you even bother making an听account yet?

Since your account name is听carried from Instagram when you create a听Threads profile, you want to听claim your business name on听Threads before someone else. As听a听business, you want your business pages to听be听easily accessible on听any听social media platform. To听ensure ease of听access, use your business name for听all social media accounts so听that your customers can find you no听matter the听app.

Users can easily find Anthropologie on听social media using the听same name

Even if听you decide later to听not use Threads, it鈥檚 better to听stop using it听than to听try making an听account later and听find your business name already taken by听someone else.

Note: Keep in听mind that you can鈥檛 delete your Threads account without deleting your Instagram account. It听might change in听the听future, but for听now, ensure you or听your social media team do听not accidentally delete your Instagram account.

What to听Post on听Threads: 5听Ideas for听Businesses

Social media has been around for听quite some time already so听you鈥檙e familiar with the听most common types of听content posted there. Educational, informative, and听entertaining posts appear on听all platforms in听different 蹿辞谤尘蝉鈥携辞耻 can make a听30-second TikTok video on听the听same topic as听an听hour-long YouTube podcast.

When it听comes to听posting on听Threads, do听whatever fits your brand and听is听relevant to听your audience. That said, remember that Threads is听a听short text-based app. Some types of听content would look better on听Threads than anywhere else.

A听simple text post by听Sephora generated almost 400听replies

Another thing to听keep in听mind is听that Threads is听, so听it鈥檚 great for听community building. Doubling down on听posts that promote conversations is听a听surefire way to听make the听most of听Threads.

Pro Tip: To听jumpstart your Threads account, post your evergreen, best-performing tweets there (if your brand has a听Twitter page). This way, you鈥檒l start your Threads journey with content that has already proved successful.

Wendy鈥檚 is听well known for听its roasting tweets, so听its first post on听Threads follows the听same narrative

How can you leverage Threads to听engage with your audience? Here are a听few suggestions:

Post Bite-Sized Tips

Social media users love bite-sized, easy-to-digest, useful tidbits. Provide followers with advice about your brand or听industry. Such content is听very shareable and听has the听potential to听be听reposted.

Bread gives hair care tips and听answers questions about their product

Use it听for听Community Building

Threads can help build a听tight-knit community around your brand. Start discussions to听foster engagement by听posting questions that prompt reflection and听debate. Ask for听feedback and听encourage people to听share content about your brand.

Nat Geo WILD does a听good job with their first post on听Threads by听inviting users to听share their 肠辞苍迟别苍迟鈥攇谤别补迟 for听generating engagement in听the听account

Post Exclusive Content

Use Threads to听show your most loyal customers exclusive content. Share sneak peeks of听a听new product, behind-the-scenes looks at听your operations, early access to听a听sale, limited-time offers, flash sales, and听whatever else you can think of.

ButhcerBox runs a听flash giveaway on听Threads

Share Short Updates, News, Announcements

Regularly share updates about your brand, product releases, events, or听industry news to听maintain your followers鈥� interest. You want to听create anticipation to听keep your audience engaged. However, consistency is听essential. If听you want to听use Threads, make it听a听habit to听stay up-to-date.

Netflix shares industry news on听its Threads account

Experiment with Content

These are the听first days of听Threads, so听there are no听guidelines or听best practices yet. Some brands copy their Twitter strategy while users post whatever comes to听their minds. In听the听meantime, you have a听unique opportunity to听experiment with content you鈥檝e been postponing.

The perk of听Threads compared to听any听other new app is听that it听already has a听huge audience, so听you鈥檒l see which experiments pay off faster.

Olipop makes their Threads account very informal and听聯unfiltered,聰 which differs a听lot from their polished Instagram page

Take the听Plunge into Threads

In听an听age where personalization and听close connections are becoming increasingly important in听marketing, Threads offers an听exciting way for听businesses to听connect with their audience.

Whether you decide to听use Threads to听share exclusive content, behind-the-scenes peeks, news, or听limited-time offers, remember that the听app is听especially great for听community building. You can鈥檛 go听wrong with focusing your Threads strategy on听fostering discussions among your audience.

The potential to听create deeper connections with your audience awaits. Dive into the听world of听Threads today and听watch your business thrive in听the听social media landscape.

听

About The Author

Anastasia Prokofieva is a content writer at 51视频. She writes about online marketing and promotion to make entrepreneurs鈥� daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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