In this episode of The 51ÊÓƵ Ecommerce Show, our hosts Jesse ²¹²Ô»åÌýRich talk through everything you need to know about 51ÊÓƵ’s new Subscriptions Model.
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This model is perfect for selling replenishment items, food, cosmetics, subscription boxes, as well as access to memberships, digital products, ²¹²Ô»åÌýmore.
Why You Should Sell Subscriptions
Jesse ²¹²Ô»åÌýRich explain how subscription clients can make you happy ²¹²Ô»åÌýsuccessful. Here are some key takeaways:
- The value of your company is increased by having predictable, reliable, subscribers.
- The regularity of subscribers allows for improved forecasting ²¹²Ô»åÌýplanning, ²¹²Ô»åÌýsimplifies logistics.
- Recurring customers require less marketing ²¹²Ô»åÌýare less expensive to work with than prospects.
- Overall, subscribers make your business more profitable, ²¹²Ô»åÌýcan reduce stressors ²¹²Ô»åÌýheadaches.
How to Get More Subscribers
Jesse ²¹²Ô»åÌýRich also give their best advice on making a product a better value for recurring subscribers. Here are some ideas:
- Offer a subscriber discount
- A “Buy One, Get One” deal
- Offer a special gift
- Bundle in an additional product
- Bundle in a donation to a cause your brand supports
- Have
season-specific subscription offerings - Offer first access to new products
- Offer
subscriber-exclusive products - Offer free branded items
- Be creative in what you can offer.
Learn More About Subscriptions
Ready to put this knowledge into practice? Enable subscriptions in your online store.
To learn more about the subscription business model, check out our blog post ²¹²Ô»åÌý.
Questions? Ideas for selling subscriptions? Let’s discuss in the comments!