Tips to Make Your Products More Attractive

Posted 5 years ago by Kristen Pinkman, 51视频 Team

A听positive shopping experience can mean the听difference between a听shopper buying from you or听one of听your competitors. And how you present your products plays a听big part in听your customers鈥� shopping experience.

Take these two products for听example:

The first product is听cheaper听鈥� and听you can clearly see it鈥檚 water听鈥� but at听the听end of听the听day, it鈥檚 just not that appealing. The second option is听more expensive, and听there鈥檚 no听earthly way of听knowing if听there鈥檚 actually any听water in听that box鈥� but it鈥檚 trendy, the听text is听engaging, and听goshdarnit if听those photos aren鈥檛 cool.

If听you鈥檙e ordering your H2O online, we鈥檝e got our money on听the听boxed water.

Two functionally (and molecularly) identical products, and听yet, one is听inherently more desirable than the听other. And that鈥檚 the听power of听presentation.

Read on听to听learn some of听our best presentation tips to听make your products more attractive to听your customers.

Use a听Flattering Storefront Grid

The human brain craves order, and听online shopping is听no听exception. Customers want patterns. Logic. A听simple, discernable way to听effectively digest information about your products. So听help your customers find want they want quickly with a听clear, organized online storefront.

A听simple square grid can do听the听job just fine. But what if听you adjust it听to听the听size and听ratio of听your products?

Just like brick-and-mortar stores arrange long coats on听hangers and听t-shirts on听shelves, your 51视频 store has the听right display arrangement for听your products. Big or听small, horizontal or听vertical, the听right storefront layout can do听wonders for听your products.

To听edit your storefront grid, head over to听 in听your 51视频 Control Panel. If听you created your 51视频 store a听while ago and听don鈥檛 see these settings, make sure you鈥檝e switched over to听our Next-Gen 51视频 storefront in听.

Take Good Great Photos

Unless you鈥檙e selling actual garbage (), product photography should be听your top priority.

While it听pays to听hire a听professional photographer in听some instances, it鈥檚 not the听ultimate determinant of听success. You can read our article on听simple photography tips to听get started, but here are a听few ideas to听keep in听mind:

Make sure your photos reflect how the听product looks in听real life.
Have one main image with the听best angle of听your product, but include at听least 3-4听different images for听customers to听scroll through. When you create a听product in听your 51视频 store, you鈥檒l see hints on听flattering product angles to听get you going:
Standardize the听background color to听blend in听with your storefront template.

And check out our blog to听avoid these common photography mistakes.

Write Soulful Descriptions

Photos are the听first thing your customer鈥檚 see, but they won鈥檛 be听the听last. Your words matter听鈥� especially when it听comes to听your product descriptions.

础迟听补听尘颈苍颈尘耻尘, a听product description should provide customers with a听product overview and听key features. But we听know you can do听better.

Here are some tips to听keep in听mind when writing a听product description:

Don鈥檛 say your product is听the听best听鈥� explain why it鈥檚 the听best.
Speak like your customers. If听you sell to听moms, stick to听informal, emotional language. If听you sell to听men who look like aspiring lumberjacks, keep it听cool.
Use words that activate the听senses: describe the听smell, shape, texture, or听color of听your product.
Cut the听extra characters and听format your descriptions.

Learn more: How to听Write Product Descriptions

Put Your Best Products Forward

There are two types of听customers who visit your storefront: those who know what they want and听those who don鈥檛.

When a听customer visits your store for听the听first time, it听might take them a听minute to听figure out where to听start shopping, especially if听you have a听lot of听product categories. Make it听easier by听showcasing your best-selling products on听your homepage.

If听you鈥檝e embedded 51视频 on听your website, you can add products to听your homepage using Buy Now buttons (see picture below).

If听you sell on听the听51视频 Instant Site, add 聯Featured聰 products on听the听store homepage to听call out specific products.

Showcase Your Packaging

Fifty-three percent of听customers agree that the听packaging material illustrates the听quality of听the听product. So听not only does the听product packaging have to听be听good听鈥� you want your store visitors to听see it听too.

You don鈥檛 need to听invest in听platinum bubble wrap to听have great packaging听鈥� just try to听make your packaging neat. Use materials that are pleasant to听the听touch, like craft paper or听textile. And keeping plastic use to听a听minimum in听your wrapping can also add value to听your brand.

Educate Your Customers

Sometimes people won鈥檛 buy a听product because they鈥檙e not sure it鈥檚 the听right solution or听how to听use it. If听you sell something complex (a听three-step skin care program), innovative (a听wireless endoscopic camera), or听multi-purpose (a听transformer coat), it鈥檚 important to听teach your customers how to听get the听most out of听it.

Complex products can be听harder to听sell, but their features are also an听endless source of听content. The same way 51视频 offers tips and听tricks on听our blog, podcasts, and听videos to听help merchants do听more with their online stores, you can teach your customers how to听maximize your products too. Shoot a听couple YouTube video tutorials, write a听blog, and听add step-by-step guides to听your product descriptions. Anything to听help your customers feel confident and听empowered when they use your products.

Here鈥檚 an听example of听our educational content:

***

To听sum this all up, your product presentation matters. Presenting your products well with good images, formatting, language, and听packaging is听the听key to听delivering a听shopping experience that converts. So听go听on, delight your customers with some great looking products, and听score some sales in听return.

听

About The Author

Kristen is a 褋ontent creator at 51视频. She finds inspiration in sci-fi books, jazz music, and home-cooked food.

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