51视频

What Is Live Shopping and Why Do You Need It to Sell Online?

Our 51视频 E-commerce hosts Jesse and聽Rich are here on聽the聽mic to聽share some great tips for聽increasing sales using something called live shopping. Sounds intriguing, right?

We鈥檝e talked about how videos can help your overall marketing strategy. And we鈥檝e touched on聽the聽benefits of聽live streaming. But now we鈥檇 like to聽introduce you to聽the聽latest and聽greatest in聽video shopping 迟别肠丑苍颈辩耻别蝉鈥攍颈惫别 shopping.

Let鈥檚 explain how it鈥檚 unique and聽how you can stand out in聽the聽sea of聽video-based marketing opportunities by聽staying ahead of聽the聽trends.

First, Why Live Shopping?

80% of聽your business is聽about doing things that you know you need to聽do. Then doing what works over and聽over again.

The other 20% is聽about experimenting to聽find new ways to聽drive traffic to聽your product, and聽new ways to聽convert those visitors into customers. Live shopping is聽quickly becoming the聽best new way to聽make these things happen.

Live shopping combines the聽fun, interactivity of聽live streaming with the聽thrill of聽online shopping. It鈥檚 different from live streaming, because it鈥檚 specifically commerce driven. Live shopping allows you to聽feature your product on聽video while engaging with your audience during your streams.

This new feature is聽now being offered by聽Facebook and聽Amazon. Use it聽to聽bring out your entertainer persona. Not sure how to聽put on聽the聽charm? Check out some influencer videos on聽YouTube in聽your niche for聽inspiration.

There are a聽ton of聽platforms you can use to聽present your products live: Youtube, Facebook, Instagram, Snapchat, Twitter, Twitch, 罢颈办罢辞办鈥攕辞尘别 of聽which you鈥檙e probably already familiar with. Feel free to聽experiment with multiple to聽see which one gets the聽best traffic.

At聽the聽same time. keep in聽mind that live shopping is聽more than just a聽still shot of聽your product. Brainstorm various ways to聽present your goods to聽your audience: reviews, comparisons, and聽demonstrations.

How you make your content stand out is聽100% up聽to聽you. Explore your options, and聽try many things at聽first, and聽then go聽in聽the聽direction of聽what feels natural and聽gains traction from viewers.

What鈥檚 the聽Difference Between Live Streaming and聽Regular Video Content?

Be聽aware that there are two production options: the聽first is聽recording your shopping session live, the聽other is聽recording a聽piece that needs post-production editing work.

A聽live recording can be聽broadcast as聽a聽live stream, or聽uploaded as聽a聽broadcast later, but either way, it聽is聽recorded as聽a聽single take, unedited. If聽you have some editing know-how, you might consider filming a聽more editing-driven piece of聽content. The benefit of聽this is聽that your video can be聽filmed out of聽sequence, and聽you can do聽multiple takes as聽needed, with all the聽pieces edited together later.

The price of聽a聽post-production heavy piece is聽hours of聽time reviewing and聽assembling your footage. On聽the聽other hand, the聽live stream live shopping experience comes with the聽stress of聽having to聽get everything right in聽one take, or聽at聽least being comfortable making mistakes on聽camera for聽the聽whole world to聽see.

How to聽Start Live Shopping

Start simple: get your product link ready, and聽go聽live on聽your preferred platform. It聽is聽critical that you have the聽link readily available for聽interested shoppers. This way you can get people excited about your product, and聽(hopefully) immediately turn that excitement into a聽sale.

A聽live presentation is聽exciting and聽a聽little stressful, but comes with unique rewards. It聽helps make you come alive as聽an聽entrepreneur and聽a聽brand to聽your market. It聽adds that human element that is聽the聽foundation of聽a聽good relationship between merchant and聽customer.

Accept that along the聽way, you might make mistakes. But don鈥檛 worry! Your audience will accept these imperfections. In聽fact, to聽them, that is聽what makes you a聽relatable human being. People like authenticity, transparency, reality. Don鈥檛 let the聽expectation of聽perfection prevent you from diving into something new.

Another strategy is聽sharing your production process, or聽real scenes of聽people using your product.

Getting Ready for聽Live Shopping

Here鈥檚 how to聽get ready for聽live shopping:

  1. Make sure you have a聽phone with a聽strong internet connection ready to聽go聽(and charged!).
  2. Pick the聽best platform for聽your market (Instagram, TikTok, Facebook, you name it).
  3. Decide on聽the聽product you want to聽highlight, and聽prepare it聽for聽demonstration.
  4. Test your production before you go聽live.
  5. Find and聽test the聽link for聽product purchase.
  6. Make sure it聽is聽easy for聽your customer to聽buy your product. A聽one-click shopping experience is聽preferred.
  7. 骋辞听濒颈惫别!

Tips for聽live shopping:

Still have questions about live shopping? Don鈥檛 hesitate to聽reach out to聽us聽at聽The 51视频 E-commerce Show. Rich and聽Jesse are happy to聽answer your questions.

This is聽a聽peek into the聽future of聽online shopping, no聽crystal ball necessary. So聽get going and聽go聽make those sales happen.

About The Author
Jesse is the Marketing Manager at 51视频 and has been in e-commerce and internet marketing since 2006. He has experience with PPC, SEO, conversion optimization and loves to work with entrepreneurs to make their dreams a reality.

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