Our 51视频
We鈥檝e talked about how videos can help your overall marketing strategy. And we鈥檝e touched on聽the聽benefits of聽live streaming. But now we鈥檇 like to聽introduce you to聽the聽latest and聽greatest in聽video shopping
Let鈥檚 explain how it鈥檚 unique and聽how you can stand out in聽the聽sea of聽
First, Why Live Shopping?
80% of聽your business is聽about doing things that you know you need to聽do. Then doing what works over and聽over again.
The other 20% is聽about experimenting to聽find new ways to聽drive traffic to聽your product, and聽new ways to聽convert those visitors into customers. Live shopping is聽quickly becoming the聽best new way to聽make these things happen.
Live shopping combines the聽fun, interactivity of聽live streaming with the聽thrill of聽online shopping. It鈥檚 different from live streaming, because it鈥檚 specifically commerce driven. Live shopping allows you to聽feature your product on聽video while engaging with your audience during your streams.
This new feature is聽now being offered by聽Facebook and聽Amazon. Use it聽to聽bring out your entertainer persona. Not sure how to聽put on聽the聽charm? Check out some influencer videos on聽YouTube in聽your niche for聽inspiration.
There are a聽ton of聽platforms you can use to聽present your products live: Youtube, Facebook, Instagram, Snapchat, Twitter, Twitch,
At聽the聽same time. keep in聽mind that live shopping is聽more than just a聽still shot of聽your product. Brainstorm various ways to聽present your goods to聽your audience: reviews, comparisons, and聽demonstrations.
How you make your content stand out is聽100% up聽to聽you. Explore your options, and聽try many things at聽first, and聽then go聽in聽the聽direction of聽what feels natural and聽gains traction from viewers.
What鈥檚 the聽Difference Between Live Streaming and聽Regular Video Content?
Be聽aware that there are two production options: the聽first is聽recording your shopping session live, the聽other is聽recording a聽piece that needs
A聽live recording can be聽broadcast as聽a聽live stream, or聽uploaded as聽a聽broadcast later, but either way, it聽is聽recorded as聽a聽single take, unedited. If聽you have some editing
The price of聽a聽
How to聽Start Live Shopping
Start simple: get your product link ready, and聽go聽live on聽your preferred platform. It聽is聽critical that you have the聽link readily available for聽interested shoppers. This way you can get people excited about your product, and聽(hopefully) immediately turn that excitement into a聽sale.
A聽live presentation is聽exciting and聽a聽little stressful, but comes with unique rewards. It聽helps make you come alive as聽an聽entrepreneur and聽a聽brand to聽your market. It聽adds that human element that is聽the聽foundation of聽a聽good relationship between merchant and聽customer.
Accept that along the聽way, you might make mistakes. But don鈥檛 worry! Your audience will accept these imperfections. In聽fact, to聽them, that is聽what makes you a聽relatable human being. People like authenticity, transparency, reality. Don鈥檛 let the聽expectation of聽perfection prevent you from diving into something new.
Another strategy is聽sharing your production process, or聽real scenes of聽people using your product.
Getting Ready for聽Live Shopping
Here鈥檚 how to聽get ready for聽live shopping:
- Make sure you have a聽phone with a聽strong internet connection ready to聽go聽(and charged!).
- Pick the聽best platform for聽your market (Instagram, TikTok, Facebook, you name it).
- Decide on聽the聽product you want to聽highlight, and聽prepare it聽for聽demonstration.
- Test your production before you go聽live.
- Find and聽test the聽link for聽product purchase.
- Make sure it聽is聽easy for聽your customer to聽buy your product. A聽
one-click shopping experience is聽preferred. - 骋辞听濒颈惫别!
Tips for聽live shopping:
- Make sure the聽product is聽ready to聽buy before you start streaming.
- Having an聽assistant is聽really useful (even if聽that鈥檚 your mom, husband, or聽best friend). They can check for聽mistakes you might not be聽aware of, and聽help make you feel more comfortable in聽front of聽the聽camera.
Still have questions about live shopping? Don鈥檛 hesitate to聽reach out to聽us聽at聽The 51视频
This is聽a聽peek into the聽future of聽online shopping, no聽crystal ball necessary. So聽get going and聽go聽make those sales happen.