What to Post on Threads for Businesses: 10 Engaging Ideas

What to Post on Threads for Businesses: 10 Ideas to Grab Customers' Attention

Posted 2 years ago by Anastasia Prokofieva

In听today鈥檚 digital age, social media platforms are the听most powerful and听cost-effective tools to听promote businesses. One platform that is听quickly gaining popularity is听Threads by听Meta.

While skeptics believe that Threads is听just Twitter鈥檚 (actually X鈥檚) knock-off and听will be听forgotten about soon, experienced business owners know that there鈥檚 no听such thing as听聯too much free promotion.聰 Since Threads doesn鈥檛 support ad听tools yet, you have a听unique opportunity to听get your business in听front of听customers without fighting for听their attention and听overwhelming them with boosted posts.

In听this blog post, we听will share how brands can benefit from using Threads for听business and听give you inspiring ideas on听what to听post to听attract your potential customers.

What Is听Threads by听Meta?

Threads is听a听new social networking platform released by听Meta, the听same company that owns Facebook, Instagram, and听WhatsApp. The main focus of听Threads is听to听start discussions by听sharing short text posts. You can add pictures, videos, and听links to听a听text post, too听鈥� it鈥檚 a听lighthearted app compared to听the听others.

If听you鈥檙e tired of听the听ad听clutter on听other social media networks, then Threads by听Meta is听the听perfect platform for听you since it听doesn鈥檛 support ad听tools yet. Keep in听mind, though, that Threads isn鈥檛 available in听the听EU.

Threads is听a听great place to听start conversations with your audience

How Can Brands Benefit from Using Threads for听Business?

As听Threads is听still in听its early stages, businesses can gain an听edge over their competitors by听being the听first to听use this social platform.

Paid advertising isn鈥檛 available on听Threads yet, so听if听you start promoting your business through this platform now, you鈥檒l be听able to听get your message in听front of听potential customers without spending a听dime.

However, some experts say that , the听same ones Instagram now has on听their platform. Essentially, branded content is听posts that include sponsored or听influencer content. That means the听content creator has been compensated for听their post by听a听business.

If听released, branded content tools will give businesses more opportunities to听promote their product on听Threads even without traditional paid ads.

Learn more about how to听use Threads for听businesses in听our article:

For now, businesses should engage with their audience on听Threads, keeping it听light and听having fun. While the听platform is听relatively new, success lies in听paying attention to听the听dialogue and听observing user activity on听Threads. This means posting organic posts relevant to听your audience and听interacting with your followers.

It鈥檚 a听good idea to听ask what your audience expects from you on听Threads, as听Grammarly did

What to听Post on听Threads as听a听Businesses: 10听Ideas

Since Threads is听a听relatively new social network, laying down a听strategy that works well for听your business is听essential. Start by听answering the听following questions:

Who are we听as听a听brand? Who is听our target audience?
What are the听key messages that our brand will communicate on听Threads?
What are the听conversations that our brand wants to听start or听join?
How can we听help our target audience? What content can we听create to听add value to听our community?
What kind of听shareable content do听we听want to听post? Do听we听want to听be听helpful, inspiring, funny, etc.?

Now that you鈥檝e drafted your Threads strategy, take note of听the听following post ideas you can leverage:

Ask a听Thought-Provoking Question

One of听the听best ways to听engage your audience is听to听ask thought-provoking questions about your niche or听industry. This will encourage your audience to听share opinions, insights, and听experiences. Getting the听conversation started helps spark connections and听build a听kickass community around your brand.

Don鈥檛 forget to听reply to听users鈥� comments! It听is听not enough to听simply encourage potential customers to听participate in听your discussion. Responding to听them helps establish a听rapport, making your business more approachable and听appealing.

Spotify started a听huge thread by听asking just one (very-trendy) question

Share Practical Advice Relevant to听Your Audience

An听essential element of听Threads is听the听ability to听communicate and听engage with your followers. The platform has a听conversational approach, allowing users to听interact with their followers in听a听personal and听direct way.

Consider the听challenges that your audience might face that are relevant to听your area of听expertise. Then come up听with a听bite-sized practical solution and听post it听on听Threads. Keep an听eye out for听follow-up questions and听replies. Threads is听great for听community building, and听answering your audience鈥檚 questions is听one of听the听best ways to听start building this connection.

Keep track of听mentions so听that you can respond to听your customers鈥� questions as听promptly as听Bread did

Post Threads Series on听a听Relevant Topic

Consider crafting a听series of听connected blog-style threads to听establish a听strong online presence and听deliver valuable content. These threads can focus on听a听specific topic, enabling you to听provide comprehensive insights, break down complex concepts, or听tell a听captivating story. For example, you can make a听threads series that debunks common myths in听your niche.

For best results, divide your series into bite-sized chunks. Not only does this allow your audience to听follow along easily, but it鈥檚 a听great opportunity to听engage with every part of听the听mini-thread series (which basically means more engagement on听your page). This way, you encourage repeat visits and听develop a听sense of听community among your audience.

Adam Mosseri, head of听Instagram, shares a听thread with several tips for听using Threads efficiently

Create Lists of听Curated Resources

The beauty of听the听Internet is听that there is听so听much information available on听any听topic you can think of. However, it听can be听difficult for听people to听find accurate and听credible information that is听backed by听experts.

You can help by听creating and听sharing valuable resources like articles, tools, and听books to听demonstrate your expertise. Helpful and听informative curated lists also have good shareable potential, which helps enhance your online presence.

Lists can be听as听simple as听a听to-do for听summer, as听done by听Apartment Therapy

Post Personal Reflections, Stories, Opinions

Sharing personal stories, experiences, and听reflections is听particularly beneficial for听business owners that rely on听their personal brand for听marketing. However, ensuring these narratives remain relevant to听your industry is听crucial. You want to听keep it听about your brand and听niche, not turn your business鈥檚 Threads account into your journal.

By听engaging in听authentic storytelling, you can establish emotional connections, show your entrepreneurial journey, and听inspire your followers.

Cassey Ho, CEO and听Head Designer of听Popflex and听Blogilates, shares her approach to听designing a听collection

Share a听Sneak-Peak of听Your New Product

Creating teasers of听your new products or听services helps keep your followers excited and听engaged. For example, if听you run a听restaurant, you can post a听picture of听an听upcoming dish to听instill anticipation and听excitement in听your followers.

Since Threads is听all about inviting people to听join your discussion, don鈥檛 forget to听ask customers what they think about the听upcoming product and听be听open to听their feedback.

Ritz introduces their new product with reference to听the听trending Barbie movie

Make Behind-the-Scenes Posts

Share behind-the-scenes content of听your business to听give your followers an听exclusive look into your company culture. However, don鈥檛 just post any听picture from your day-to-day. Consider behind-the-scenes posts an听opportunity to听clearly communicate your company鈥檚惫补濒耻别蝉鈥攖丑颈蝉 will help you attract your target audience.

Olipop uses trendy slang when posting their behind-the-scenes to听stay relevant to听their audience

Start Simple But Engaging Challenges

If听you鈥檙e having trouble coming up听with content ideas, consider starting a听challenge. This could be听anything from encouraging people to听share a听picture from their camera roll or听submit their best story/recipe/tip/etc. that somehow relates to听your product.

The key is听to听make the听challenge simple and听achievable so听that everyone feels like they can contribute. This way, you鈥檒l be听sure to听see engaging results!

This simple and听fun post by听Cinnabon generated lots of听engagement for听their page

Show How Customers Use Your Product

Another way your business can benefit from Threads is听by听showcasing how your products or听services are used in听real life.

User-generated content is听an听excellent strategy as听it听promotes your products while fostering a听sense of听community and听loyalty around your brand. Plus, it听makes your followers feel like a听part of听your brand, which helps create a听long-lasting relationship with them.

Lolavie reposts their customer鈥檚 results of听using their product

For example, if听you sell workout clothes, you could post pictures of听your customers using the听clothes at听the听gym. It鈥檚 a听great way to听showcase your products and听offer social proof of听their excellence.

Sprinkle In听Some Humour

Humor not only adds some fun to听your content, it听also helps personalize it听and听make it听more relatable. So听go听ahead and听let your creativity flourish!

When it听comes to听adding humor to听your content, there are plenty of听options to听explore. But no听matter what you decide to听post, whether it听be听memes, witty one-liners, light-hearted banter, or听clever humor, ensure it听aligns with your brand and听resonates with your audience.

Maybelline posts a听joke that resonates with everyone wearing makeup in听summer

Now You Know What to听Post on听罢丑谤别补诲蝉鈥掷辞顿辞听滨迟!

By听taking advantage of听the听app鈥檚 features, businesses on听Threads can create an听authentic, engaging, and听personal brand presence. The platform helps businesses create a听community around their brand, promoting loyalty and听longevity.

For best results, keep this advice in听mind:

Stay active on听the听app鈥攋辞颈苍 conversations and听reply to听the听content of听others. Threads is听quite an听open platform: you are not just commenting on听a听post, your reply is听open for听all to听see. So听you have more opportunities to听get your brand and听message across.
To听attract a听wider audience, post content that is听not only relevant but also highly shareable. By听creating content that resonates with your target audience鈥檚 interests, emotions, or听aspirations, you motivate them to听hit that share button.

So听if听you鈥檙e a听business owner looking for听new and听free ways to听promote your brand, give Threads by听Meta a听shot; you won鈥檛 regret it.

听

About The Author

Anastasia Prokofieva is a content writer at 51视频. She writes about online marketing and promotion to make entrepreneurs鈥� daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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