Why Link Google Ads With Search Console and Google Analytics

Posted 3 years ago by Max Komonov

Linking your with will give you more data. Google Search Console works together with Google Ads to听use analytics to听get you data about the听performance of听your ads. If听used currently, it听will help you utilize search engine optimization (SEO) in听the听future. Search Console will give you queries and听keywords to听reference for听the听future.

This is听incredibly helpful for听someone who is听beginning to听use Google Ads or听SEO tools. Not only do听you get data about how your ad听has done, but you can see what to听do听in听the听future to听promote both paid and听organic growth. This allows you to听go听back and听make adjustments for听the听future, making these programs integral for听anyone looking to听utilize SEO or听pay-per-click (PPC) marketing for听their business.

Purpose of听Google Ads and听Search Console

Google Ads is听an听online advertising site that allows businesses to听promote their products on听Google and听other sites across the听web. With their specialized services, Google Ads will enable users to听choose specific goals for听their ads, such as听specific demographics. Furthermore, with Google Ads, business owners can customize their ads, choose their price, choose their target audience, and听start or听stop the听advertising at听any听time.

Google Search Console (GSC) is听another Google tool that provides business owners with tools and听support for听their online advertising. It听helps business owners monitor, uphold, and听improve a听site鈥檚 appearance. The reports provided by听GSC help measure site traffic, track organic growth, and听fix site performance. In听addition, this provides users with analytics on听potential search queries, site impressions, and听site clicks.

How they work together

Together, these tools help business owners with organic growth and听data analysis. If听you already have a听Google Ads account, consider connecting it听to听GSC, as听it听is听a听free tool offered by听Google. Together, the听two give you access to听more data to听get better results.

Even though both tools provide you with data, they measure different things. Google Ads offers a听tool called . This tool is听more user-based. It听helps you better understand your customers鈥� behaviors, website traffic, and听user experience.

Google Search Console is听a听bit different. It听still provides data; however, the听data is听detailed information on听your website鈥檚 performance in听terms of听search result performance and听reach. Google Console also helps with any听fixes that may be听necessary.

Data

The main reason to听link Google Ads with Google Search Console is听the听data that you will get. By听linking the听two, you get access to听different data and听values that you do听not get before you link the听two. You begin to听get keywords and听search queries.

These two aspects will help you continue to听effectively market using SEO techniques in听the听future. Getting access to听these analytics gives you more accuracy and听sophistication, allowing you to听write more successful ads for听organic growth.

How to听use them

These tools can be听used through Google Ads. To听get a听GSC account, you must have a听Google Ads account that you are running ads through. If听you have a听Google Ads account, you can connect the听two of听your accounts in听order to听get more data and听information regarding your growth.

When using Google Ads, you must first sign up听through their website. You will need to听create a听Google account if听you do听not already have one. Once your account is听set up, you must set up听an听ad听campaign.

This is听the听part where you choose your target audience, your budget, and听your keywords. After this, you need to听write and听launch your ad. After some time, Google Ads will provide you with a听dashboard of听data regarding your campaign.

Google Search Console is听free, unlike Google Ads. In听order to听use Google Search Console, you must also have a听Google account. It听is听advised that your GSC and听your Google Ads account are linked to听obtain the听most data and听enhance your marketing strategy.

Benefits of听linking Google Ads and听Google Search Console

There are three main benefits to听linking Google Ads to听Google Search Console. These benefits include more keywords and听Queries data, the听ability to听compare paid and听organic growth, and听the听ability to听check performance against other bidders.

When considering the听added keywords and听queries, a听business owner had to听consider how SEO has been used. If听you are a听business owner who has used SEO, this feature and听data can help you rank higher on听Google in听the听future. In听addition, this data will help you understand trends, including which keywords do听well.

The ability to听compare paid and听organic growth is听crucial for听anyone using Google Ads. If听you put out an听ad, you are most likely paying money. However, if听you can promote organic growth from your ad, it听can be听more affordable and听increase your profit. While using SEO, you will have both paid and听organic keywords.

GSC paired with Google Ads allows you to听see how well your paid and听organic keywords are growing. This tells you where most of听your customers are coming from, so听you can market towards them in听the听future. This also gives you data to听know how much to听adjust your marketing strategy while sticking to听your budget.

Finally, GSC gives you the听ability to听check your performance against other bidders. SEO marketing is听a听constant fight to听rank higher than others in听your niche. Using GSC, you will get data that tells you how well you are doing against other bidders. You can then use this information to听help fix your marketing strategy to听rank higher if听you are underperforming.

How to听Connect Google Ads and听Google Analytics

Similarly, when you link a听Google Ads account to听the听provided analytics, you will want to听link your Google Ads account to听the听search console. However, before connecting the听two, you must meet some requirements.

You must have administrative access to听your Google Ads account. You also need to听create a听Search Console account. On听the听Search Console account, you must be听listed as听the听website owner. Once you complete these requirements, you need to听link the听two accounts.

1.听Access 聯Linked聰 accounts from your Google Ads dashboard by听clicking the听聯tools聰 button.

2.听Look for听聯Search console聰 from the听options that appear from the听聯Linked accounts聰 dropdown.

3.听Click the听聯Link聰 button in听the听lower corner of听the听pop-up window.

4.听Enter your website address and听click the听聯Continue聰 button.

5.听The Search Console is听now linked to听your Google Ads account. If听your attempt to听link the听two, you should see this:

Enjoy! And grow faster with Google ads!

听

About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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