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Current State Customer Journey Map Template

Customer journey mapping visually shows all customer interactions with your business, from awareness to post-purchase.

The Current State Customer Journey Map helps you see and understand what your customers are going through — their actions, thoughts, and emotions when interacting with your brand. Use this template to create your customer journey map to uncover pain points and improve the shopping experience!

To make the most of the template, follow the steps in the customer journey mapping article.

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