← back to all Insights
Buyer’s Choice in 2023: Cyber Monday, Black Friday, and other sales
Cyber Week is expected to generate record revenue of over $11 billion in 2023, according to a report from Adobe. The second most profitable event will be Black Friday, which will be more than $9 billion.
Sources: October 2023

Which day of the holiday sales will shoppers prefer in 2023?
The most popular sales days will be Cyber Monday and Black Friday. They are expected to generate more than $20 billion in revenue during the 2023 peak season. Source:
How many people will choose to shop online during the holiday sales in 2023?
71% of survey respondents said they will shop online on Black Friday and Cyber Monday in 2023. Source:
Related Insights
Learn how to make money with ecommerce Holiday Sales
Here we have compiled a list of helpful articles and guides to help you get ready for the holiday sales.
- Get Ready for Black Friday and Cyber Monday with 51Ƶ
- The Essential Guide to Holiday Promotions for Eсommerce Stores
- Best Practices For Ecommerce Shipping During The Holiday Season
- Get Ahead of the Competition This Holiday Season
- A Foolproof Advertising Strategy for the Holiday Season
- Holiday Email Marketing 101 for Eсommerce Stores
- Holiday Success Plan: An Early Gift for Merchants
- BFCM: 22 Eсommerce Tips for Your Holiday Marketing Campaigns
- 8 Black Friday
ʾٴڲ-վ Sellers Should Be Aware Of
